AUTOSAR is rapidly becoming the standard in the European auto industry and adoption in North America is set to accelerate significantly. This lab provides an opportunity to get hands-on experience in setting up an AUTOSAR software stack. The lab will include MCAL, complex drivers, communications, BSW and RTE. An excellent opportunity to gain a deeper understanding of all the elements that comprise AUTOSAR and to use one of the leading tools to configure this.

2

Keith Kalski, Elektrobit

Keith is an expert in embedded middleware solutions. Prior to joining the EB team in Farmington Hills, MI, in 2011, he has held different positions at DG tech and Vector Cantech where he was repsonsible for bootloader products. In the EB team, Keith oversees the customization of Autosar basic software modules.

Energy generation, conservation and distribution remain central issues for human society around the globe. Automation of the grid has a key role to play, and is now moving rapidly from a concept into implementation with major implicaitons for consumer and automotive products alike. Remote meter reading will rapidly be followed by smart control of Electric Vehicles and plug-in hybrids charging, managing peak cooling loads, and feeding locally generate power back into the grid. This course explains this exciting new technology, the new directions it is opening and the challenges and opportunities it presents for a wide range of consumer and automotive devices.

1

Mike Bourton, Grid 2 Home

Co-founder and VP of Business Development

Leveraging more than 25 years of experience in the telecommunications industry, Mike Bourton co-founded Grid2Home Inc, a VC well funded software development company, providing innovative networking products for the Smart Grid.

Mr. Bourton has extensive experience working with early stage and established telecom companies, developing their strategic plans, business models, product and marketing plans and guiding them through their life cycle. His functional involvements have spanned general management, design and development, marketing, corporate and strategic marketing and planning, market development and product line management, corporate alliance and business development.

Prior to Founding Grid2Home, Mr. Bourton was Director of New Business Development for Texas Instruments in the Home Networking. He also served as vice president and general manager for Agilent Technologies where he was responsible for the design and manufacture of telecommunication testing and service assurance equipment and was vice president and general manager for Acterna Corporation, the largest provider of communications test solutions for telecommunications and cable network operators. While at Acterna, Bourton was responsible for the design and marketing of test equipment for the field access network, from voice, DSL to high speed optical. He began his management career in the UK at Telspec and then IPM, providers of communications systems. At IPM he was general manager of Europe and Asia responsible for the development of payphone equipment and marketing in Asia.

Present how Hardware-in-Loop systems enable cost-effective testing of embedded systems, with a review of capabilities and associated tools. Show how signal conditioning can be performed for actuators and sensors.. Discuss requirements for plant models to support real-time operations on HILs.

1

Marcella Haghgooie, ADI

Applications Engineer, Applied Dynamics International.
Tools, training, and system integration. Typical applications require integrating simulation models with real-time hardware in the loop (HIL) for systems development and testing.

Education: BS in Physics from Brandeis University, MSEE from Northeastern University.

Work Experience: Over 25 years on the technical staff at Applied Dynamics International contributing to software and hardware engineering, and Hardware in the Loop (HIL) product development. Systems integration services at Boeing, General Dynamics, BAE, and US Defense and NASA sites. Active on engine control projects at Cummins, where ADI HIL systems have been used as simulators and controls development platforms. Similar automotive applications have led to the Applied Dynamics Emul8 product line which includes the PCI-Engine; an innovative tool for design, development and acceptance testing of engine control units (ECUs).

Velocity Lab is an integrated set of Renesas and third party development components (tools, interfaces, hardware and software) that can be used in combination to enable customers to build embedded solutions economically and efficiently using the RL78 and RH850 families of microcontrollers. Combinations of these components can be used, for example, to generate all embedded software (application, operating system and peripheral drivers); to link closely with model-based development approaches; to create virtual simulation platforms; and to automatically integrate application and driver code. AUTOSAR, model-based, and hand-coded approaches are all supported. The development of this ecosystem has involved multiple companies that are uniquely qualified to provide direct support, resulting in an industry-leading development solution for Renesas customers that offers the potential to significantly improve the development value chain. This session will demonstrate how the components in Velocity Lab can be combined and used to speed up the development of embedded systems and to perform system validation in a scalable manner from virtual systems to real hardware.

1

Martin Baker, Renesas Electronics America

Velocity Lab

Martin has 30 years of automotive system and software experience, and has led teams in the UK, Germany and the US. Martin held several key roles at Ford Motor Company, including global lead for embedded software development. He was director of the automotive business unit at Pacific Insight and CEO of Invirtech. Throughout his career he has been closely involved in process and tool innovation to improve software and system development. Martin holds masters degrees in engineering (from Imperial College, London) and buisness administration (from London Business School).

Overview of market trends for infotainment and instrumentation products. Discussion of the technical challenges and available solutions, and overview of the latest range of scalable Renesas products and extensive supporting EcoSystem.

1

Brian Pluckebaum, Renesas Electronics America

R-Car, D1X-H, R72XX

Brian Pluckebaum BA in Electrical Engineering from Purdue University . 10 years experience at RTA. Market segment management, roadmap definition, and promotion strategy. Low end USB solution for North American Automotive System MCU solution for automotive space. Genivi Alliance

This session teaches participants how they can quickly close the gap between idea and implementation with Renesas RL78 and RH850 MCUs using QuantiPhi, an advanced production-quality software stack generation tool that is part of the Velocity Lab ecosystem. Traditional hand-coded and model-based scenarios will be explored as the course participants and instructor work through a design solution for a real-world problem that runs on real hardware. The session is designed for engineers and engineering managers who are or will be working with the RL78 or RH850 families of MCUs and who see an advantage in leveraging an existing set of configurable low-level drivers with an optional connection to the model-based design environment. After the session participants will understand how to get a jumpstart on development with the RL78 or RH850 using QuantiPhi. They will know how to use QuantiPhi to emit low-level drivers based on arbitrary hardware configurations' use the tool to adapt to changes in software and hardware design; and interface with MATLAB/Simulink for automatic code generation for their applications.

1

Chris Myers, SimuQuest

Velocity Lab

Christopher Myers has earned a BS in Computer Science and an MS in Software Engineering from University of Michigan. He has been working in the field of embedded systems and engineering tools for over 10 years with a focus on how model-based development can help deliver the right product on-time with fewer defects. As Director of Software Development at SimuQuest, he oversees product development and design as well as custom solutions development. Since 2003, he has been responsible for the design and implementation of SimuQuest's QuantiPhi and UniPhi product lines, both engineering tools in the MBD domain.

Simulatable microcontroller models and plant models offer substantial acceleration of time to market; greater insight into system behavior; and improved development efficiency. This lecture details the development, use, and potential of this powerful technology, providing a great opportunity to understand how it might be applied in your software and system projects

1

Mark Ramseyer, Renesas Electronics America

Mark has a BS in Computer and Electrical Engineering from Purdue University. He has spent 21 years in embedded microcontroller development, mostly related to automotive powertrain controllers. Mark has worked on microcontroller specification, controller system design, IC design and verification, IC simulation and timing, software and firmware development, compilers and software tools, and calibration and data acquisition tools. Mark joined REA in 2009 as an application engineer focusing on virtual development and Renesas' Velocity Lab, using simulation and microprocessor models to create a virtual development environment. He continues to promote and develop simulation of full microprocessors and their systems.

This session reviews technologies that address the active and advanced safety needs of future vehicles and the solutions that Renesas can offer to support them including vision systems, radar systems, sensor fusion, and other systems that meet or exceed the high safety requirements for advanced vehicle control.

1

Mark Feller, Renesas Electronics America

RH850, R-Car

Mark is an FAE with 12 years supporting Renesas solutions in Automotive. He has expertise in Powertrain, Infotainment and Advanced Driver Assistance Systems. Mark has a BS in Electrical and Computer Engineering from Purdue.

This lecture presents an overview of graphics technology and design approaches. Attendees will take away a better understanding of Renesas' graphics technologies and techniques and how to apply them to their next project.

1

Craig Johnson, Renesas Electronics America

A&P

BS. Computer Engineer MS. Electrical Engineer 12 years of experience working on embedded systems, 7 of those 12 years working for Renesas (3 as FAE, 4 as TAE) TAE - Application engineers are individual contributors responsible for (1) the development of solutions to demonstrate the capabilities of Renesas products in addressing the needs of automotive (and other) customers, and (2) for providing in-depth expert support for both the products and the solutions developed based on those products, including the development of presentations, application notes, training material, contributed articles and other associated technical collateral.

This session will provide detailed insights into the world of MCU design - the challenges, the constraints, and the art of developing winning automotive MCU designs

1

Bartt Richards and Keith Larson, Renesas Electronics America

All

Bartt Richards:
Education:
BSEE Duke University, 1988
MSE NC State University, 1995

Work Experience: 24 years in MCU Development; joined NEC Electronics in Feb 1999.
- 11 years as MCU designer for Mitsubishi Electric
- 7 years as MCU Design Manager for NEC Electronics America
- 6 years as System Design Engineer for NECEL/Renesas

Accomplishments:
Mitsubishi Electric
- 740 Series 8-bit GP MCU development (front-end/back-end)
- M16C Series 16-bit GP MCU development (front-end/back-end)
Lead engineer for M16C + USB Microcontroller

NEC Electronics America
- Design manager responsible for release to market of
1. Multiple V850 Audio micros
2. Four generations of V850E Airbag controller micros
- System Designer for following roadmap devices
1. V850E Dashboard micro
2. V850E Infotainment/MOST micro (chief system engineer)

Keith Larson is the marketing manager for analog and power products at Renesas Electronics America. He joined Renesas in 2008 to promote and grow Renesas' mixed signal products in the North American automotive market. During this time, he has served as principal applications engineer before assuming the segment marketing position for mixed-signal products. He is now responsible for supporting advanced marketing of a full line of analog and power products, including mixed-signal ICs, power MOSFETs, IGBTs, MOSFET gate drives and intelligent power devices (IPDs) used in a wider variety of automotive applications.

This lecture describes the steps we go through when a customer determines our part is failing in their system. The lecture will include the steps taken from the time the suspect device arrives at our failure analysis facility until a root cause and corrective action have been identified. A high level overview of the steps taken will include an overview of the tools and techniques utilized in the failure analysis process. Items included in the overview will be mechanical inspection, electrical testing, fault isolation, and physical analysis techniques.

1

Tom Siegel, Renesas Electronics America

All

29 years of automotive semiconductor application experience
Over 10 years managing failure analysis
4 years at Renesas
Currently manage the FA and Qualtiy group at REA

AUTOSAR is rapidly becoming the standard in the European auto industry, and adoption in North America is set to accelerate significantly. In this session the leading Renesas experts from Europe and North America will provide an overview of AUTOSAR and share their insights into how best to implement in your projects. Of value to both the AUTOSAR novice and experience user, this lecture will cover the key challenges, tools, and approaches for success in implementing AUTOSAR-based designs.

1

Eric Winder, Renesas Electronics America

RH850, V850, RL78, Velocity Lab

Eric is a Technical Applications Engineer handling 16 bit MCU, AUTOSAR and vehicle networking at Renesas. He worked at Vector CANtech for 7 years specializing in networking, diagnostics and AUTOSAR and supported the first deployment of AUTOSAR at a US OEM. Eric holds a BSEE from Michigan State University.

Automotive communication protocols are changing rapidly. The communication environment is growing quickly as users want access to more information available in-vehicle. Bandwidth requirements are dramatically increasing because of new functionality, more interaction between modules, and bandwidth-hungry signals such as video. Modules are exchanging safety-related secure information, increasing the need for more safety and security on the bus and within the vehicle in general. Control signals are changing from modules controlling a pin state to a serial communication message being sent to a remote actuator. Diagnostic interfaces require more information and access to more modules. Vehicle-to-vehicle and vehicle-to-infrastructure communications are expanding to more actively assist the driver. All these factors contribute to the need to optimize and improve the communication protocols in-vehicle. This class will discuss potential options to address those issues, including adding additional CAN buses to increase bandwidth; using CAN with Flexible Data rate (CAN-FD); and adding FlexRay and/or Ethernet. We will also cover the challenge of using gateways to handle the interface between buses.

1

Gary Miller, Renesas Electronics America

All

BS. Electrical Engineer 16 years of experience working on embedded systems, 5 of those years working for Renesas (3 as FAE, 2 as TAE) TAE - Application engineers are individual contributors responsible for (1) the development of solutions to demonstrate the capabilities of Renesas products in addressing the needs of automotive (and other) customers, and (2) for providing in-depth expert support for both the products and the solutions developed based on those products, including the development of presentations, application notes, training material, contributed articles and other associated technical collateral. Holds two patents for inventions used in automotive electronics

With the growing consumer demand for embedded displays, companies with no experience in the development of graphical user interfaces (GUIs) are being driven toward this vast, competitive domain while experienced companies continue to struggle with how to execute a GUI perfectly. Both groups can overcome the challenges of managing trade-offs between design and engineering while keeping a complete product focus through the successful use of model-based user interface tools. This focus can be achieved and maintained via a model-based tool like Altia's, which helps the teams involved in development to collaborate via a single model, thereby balancing features and design with hardware capability.

1

Peter Abowd, Altia, Incorporated

SH7268 or SH7269

As President of Altia, Peter Abowd oversees strategic product development and the company's growth in the global marketplace.  Before joining Altia, Mr. Abowd gained over twenty years of industry experience at both Visteon Corporation and Ford Motor Company. He served as Visteon's Director of Embedded Software Development, overseeing the software development for all Audio/Infotainment, Driver Information and Climate Control products in North America and Europe. Mr. Abowd also developed Visteon's Visualization and Simulation Laboratory for cross-disciplined development of Human Machine Interfaces utilizing model-based software engineering. He has been awarded two U.S. patents including U.S. Patent 7286975, which applies to a "method for developing embedded code for system simulations and for use in a HMI".
Mr. Abowd has a Bachelor's degree in electrical engineering from the University of Notre Dame and a Master of Software Engineering from Carnegie-Mellon University.  During his time at Carnegie-Mellon, Peter studied under Mr. Watts Humphrey, the original Author of the Capability Maturity Model (CMM) as well as the Personal and Team Software Processes working to apply these principles towards automotive embedded systems.  He is a frequent conference speaker on the topics of automotive and embedded software development and has been adjunct lecturer for both the University of Michigan - Dearborn and the Georgia Institute of Technology in Atlanta.

This course will explain various intelligent power device (IPD) solutions and the competitive features for superior output protection and system integration.

1

Keith Larson, Renesas Electronics America

A&P

Keith Larson is the marketing manager for analog and power products at Renesas Electronics America. He joined Renesas in 2008 to promote and grow Renesas' mixed signal products in the North American automotive market. During this time, he has served as principal applications engineer before assuming the segment marketing position for mixed-signal products. He is now responsible for supporting advanced marketing of a full line of analog and power products, including mixed-signal ICs, power MOSFETs, IGBTs, MOSFET gate drives and intelligent power devices (IPDs) used in a wider variety of automotive applications.

ISO 26262 is a widely adopted functional safety standard for automotive electrical/electronic systems. This course will explain the standard and how to design systems that meet its requirements. The presentation includes a description of how Renesas meets ISO26262 requirements as part of our microcontroller development process.

1

Riccardo Vincelli and Takashi Yasumasu, Renesas Electronics America

V850, RH850

Takashi Yasumasu is manager for Chassis and Safety Technical Marketing at Renesas. He has worked at Renesas (inc Hitachi) since 1993 and for the last 5 years has specialized in safety related work. He has been an active member of ISO26262, SAE safety and JASPAR functional safety initiatives in Japan.

In this hands-on lab, accelerate your embedded systems development experience in a race to the finish line. Using cutting-edge model-based design tools, you will design a strategy for a Renesas MICON car, a miniature autonomous electric vehicle. Participants will take a basic control strategy to the next level with new model-based strategies and calibrations. These strategies will be auto-coded, flashed onto a MICON car, and evaluated on a real track. Plenty of time will be allotted for individual experimentation, questions, and--of course--racing. The lab covers exciting topics such as C code generation using MATLAB/Simulink as well as RL78 device driver configuration, auto-generation, and auto-integration using a platform software generation tool, QuantiPhi. Participants will learn everything they need to know in order to develop a model-based application, interface it to hardware, auto-generate C code, and flash the resulting application onto a MICON car. Participants will come away with an increased understanding of how to apply technologies like automatic code generation and model-based design to solve otherwise complex real-world problems. Will you have the fastest time? Be the fastest to market? Both? Come find out! For more information on Renesas MICON cars, go to http://am.renesas.com/edge_ol/topic/02/index.jsp.

3

Chris Myers, SimuQuest

RL78, Velocity Lab

Christopher Myers has earned a BS in Computer Science and an MS in Software Engineering from University of Michigan. He has been working in the field of embedded systems and engineering tools for over 10 years with a focus on how model-based development can help deliver the right product on-time with fewer defects. As Director of Software Development at SimuQuest, he oversees product development and design as well as custom solutions development. Since 2003, he has been responsible for the design and implementation of SimuQuest's QuantiPhi and UniPhi product lines, both engineering tools in the MBD domain.

This is an opportunity to get hands-on experience using a System-C based, timed-processor model; building a simple virtual ECU; and experiencing the capability of this technology as a development, test, and debug platform.

2

Pawel Potera, ASTC

RH850/FX4

Pawel Potera is Chief Engineer at Australian Semiconductor Technology Company (ASTC) responsible for a range of virtual platforms and virtualization technologies. Prior to joining ASTC in 2007, Pawel was a Senior Staff Engineer at Motorola in Champaign, IL. He has worked on virtual platforms since 1999. Pawel holds a Bachelors in Computer Engineering and a Masters of Computer Science from University of Illinois at Urbana-Champaign.

The "Moving Forward Efficiently" HEV/EV Traction Motor Lab provides insight into and hands-on experience controlling the electric traction motors used in today's most fuel efficient vehicles. It demonstrates the latest Renesas HEV motor control micro (the SH72AY), which has an integrated resolver-to-digital converter (RDC) and dedicated hardware for performing almost all of the control tasks typically required for 3-phase motor control using sinusoidal commutation. These advanced peripherals provide significant cost savings, and by offload work from the main CPU they enable control of multiple motors; use of more advanced algorithms; and further system integration. The lab also demonstrates the accelerated development possible for the SH72AY by using Renesas's Velocity Lab and the QuantiPhi tool.

3

Mark Ramseyer, Terry Downs, Renesas Electronics America

SH2AY/RH850 C1x

Mark has a BS in Computer and Electrical Engineering from Purdue University. He has spent 21 years in embedded microcontroller development, mostly related to automotive powertrain controllers. Mark has worked on microcontroller specification, controller system design, IC design and verification, IC simulation and timing, software and firmware development, compilers and software tools, and calibration and data acquisition tools. Mark joined REA in 2009 as an application engineer focusing on virtual development and Renesas' Velocity Lab, using simulation and microprocessor models to create a virtual development environment. He continues to promote and develop simulation of full microprocessors and their systems.

Terry is a Technical Application Engineer at Renesas in Novi, MI specializing in Motor Control, Digital Circuit Design and Embedded Software. Terry holds a BSEE from Lawrence Technical University and an MSEE from the University of Michigan. He has over 25 years of embedded microcontroller experience and has worked at Ford Electronics, Visteon and General Motors Powertrain.

As automotive electronics systems get more complex, quality becomes a much bigger issue. Solving the quality issue means improved testing methodologies, both for testing of individual ECUs, as well as systems involving multiple ECUs. Virtual platforms (software simulation) provide one approach, not only for basic software testing but also adding in more advanced test and analysis capabilities like code coverage, profiling, memory analysis, fault injection and more.

This presentation will discuss the construction of very high performance (hundreds of millions of instructions per second) instruction accurate virtual platforms, and will present advanced test and analytical capabilities of virtual platforms. Examples will be shown for testing a CAN interface, and memory analysis for a tire pressure sensor.

1

Larry Lapides, Imperas

Larry currently runs worldwide sales and marketing at Imperas Software Ltd., and previously ran worldwide sales at EDA companies Averant and Calypto Design Systems. He was vice president of worldwide sales during the run-up to Verisity's IPO (the top performing IPO of 2001), and afterwards as Verisity solidified its position as the fifth largest EDA company. Before Verisity and SureFire Verification (acquired by Verisity), Larry held positions in sales and marketing for Exemplar Logic and Mentor Graphics. Larry was recently an Entrepreneur-in-Residence at Clark University's Graduate School of Management, where he developed and taught a course on Entrepreneurial Communication and Influence.

Larry holds a BA in Physics from the University of California Berkeley, a MS in Applied and Engineering Physics from Cornell University and a MBA from Clark University. Outside of high tech, Larry enjoys food and wine, and contributes to his wife's website for wine region travel, ViciVino.com.

Embedded software quality is a top concern for the automotive industry today, especially as it impacts safety and reliability. One way to improve the quality of the embedded software is by increasing the scope and the number of tests during the design, integration and testing phases. However, testing already often uses most of the resources and time available for projects. This is especially true for testing the complete software stack during the hardware/software integration and system testing phases. This presentation describes an earlier, more cost-effective way to increase testing coverage and therefore lower risk with virtual Hardware-in-the-Loop technology based on a Renesas virtual MCU example.

Today's testing environments use Hardware-in-the-Loop (HIL) simulators to recreate the close-loop environment that stimulates the ECU, but the overall cost of such HIL systems limits their scalability and availability to software testing teams. A simple way to enable more testing is by starting the creation and execution of tests earlier on the project timeline. Unfortunately this is not possible in a traditional development flow since most testing can only start when a hardware prototype for the ECU is made available. This dependency can be broken by using fast simulation models of the ECU hardware that allow execution of unmodified embedded target software on a host PC. Such fast simulation models, also known as virtual prototypes, allow seamless extension of MIL and SIL testing to also perform PIL and HIL testing on developers' desktop computers. The same plant/environment models (Simulink, Saber, CANoe, etc.) that are used for HIL can be connected to the virtual prototype in order to create a "Virtual HIL" environment. Such a virtual test environment allows SW testers to create and execute tests before and in parallel to the usage of traditional HIL. In this presentation we will discuss, how virtual prototypes are now used throughout the automotive supply chain, from semiconductor companies, to Tier1 and OEMs. We will give an overview of the technology in the context of "Virtual HIL", reference existing customer use cases based on the Renesas virtual MCU and discuss the current trends towards enhanced capabilities for ISO 26262 (fault-injection and code coverage scenarios).

1

Marc Serughetti, Synopsys

Marc Serughetti is director of business development at Synopsys and drives the development and deployment of virtual prototyping technologies in wireless, consumer and automotive companies as well as work with semiconductor to enable their go-to-market strategies using virtual prototyping. He has more than 18 years experience in embedded software development technologies from having led product marketing teams at Integrated Systems, Wind River and CoWare. At CoWare, he led the company into the area of virtual prototyping targeting the embedded software community. His experience spans simulation technologies, compilers, IDE, debugging and analysis tools as well as embedded run-time software (Operating Systems, middleware and applications).

It is widely accepted that a linux operating system is appropriate when supporting a complex driver Infotainment system, needing to process multiple asynchronous inputs in real-time. New demands from OEMs and Tier 1s now include connected-vehicle telematics, offering car-to-cloud and car-to-car real-time communications, hot-spot connections continuously available, as well as continuing with existing features such as CAN, MOST, Graphics Accelerators, Networking interfaces, and Bluetooth. At the HMI (Human-Machine Interface), technologies for multi-mode information display, speech and gesture recognition, and haptic touch-screen inputs are also required. This technology trend puts increasing demands on the hardware platform, and the features of the R-Car H1, H2 and E1 platforms will be explored with respect to Infotainment Applications. The multi-core R-Car platforms also open up the possibility of hosting multiple run-time environments, such as Android, AUTOSAR, RTOS kernels alongside GENIVI-compliant Linux. The presentation will cover how these technologies are consolidated and hosted on a single SoC Platform. A demonstration of a typical IVI 3D HMI implemenation on the Marzen platform will also be shown.

Andrew Patterson, Business Development Director, Mentor Graphics

Andrew Patterson is Business Development Director for Mentor Graphic's embedded division, specializing in the Automotive market. Prior to Mentor Andrew has spent over 20 years in the Design Automation market specializing in a wide range of technologies including wire harness design, automotive simulation model development with VHDL and VHDL-A, virtual prototyping, and mechatronics. Currently he is focused on working with the GENIVI industry alliance, and leading Mentor's Infotainment and in-vehicle Electronic Cluster and Telematic solutions. Andrew holds a masters degree in Engineering and Electrical Sciences from Cambridge University, UK.

This lecture provides a comprehensive overview of the Renesas development strategy for next-generation microcontrollers and microprocessors. Detailed content will explain the technical alignment of next-generation architectures for various market segments and the design philosophy of 8-, 16- and 32-bit microcontrollers and microprocessors that enables Renesas customers to reuse and build upon engineering investments made when using the available products. Finally the session highlights Renesas' commitment to adding products with enhanced features by boosting speeds, decreasing operating voltages, cutting power consumption, and adding flexible peripherals that provide smooth MCU/MPU migration paths.

1

Ritesh Tyagi

ALL

Ritesh Tyagi is working as the capacity of Sr. Director of Marketing for Microcontrollers at Renesas Electronics America. He has over 15 years of semiconductor industry experience. Ritesh was the key speaker at various forums and trade shows. He has vast experience presenting technical papers on various microcontroller technologies. Ritesh possess Master degree in Electronics and the Business Management degree. His experience spans from new product development and planning strategies to key segments in Americas and Asia.

This session explores the need for higher energy efficiency across market segments, and how the use of a low-power microcontroller (MCU) can help address these demands. The lecture delves into specific examples of design techniques including architectural and peripheral features within an MCU that contribute to overall low-power performance. Finally, the presenter provides an overview of Renesas MCUs specifically designed to enable the design of smarter and greener solutions.

1

Toshio Kimura, Renesas Electronics America

RX200

Toshio Kimura has over 11 years of professional experience on microcontroller systems.

As a Sr. marketing specialist at Renesas Electronics America, Toshio is currently responsible for product marketing with 8- and 16-bit microcontrollers (RL78/78K/R8C family).

Before his current roles, Toshio spent 10 years at Renesas Electronics Japan, where he drove business development and provided technical support in a wide range of market segment like Remote, Healthcare, Battery, Game, Water/Gas meter or Lighting.

Toshio Kimura holds a bachelor of agriculture degree in biological and environmental engineering from the University of Tokyo.

This lecture gives concrete examples of when the core you are using is critical and when it is simply important. It will highlight constraints for real-world, real-time applications and show that when the core matters, RX makes the difference.

1

Semir Haddad, Renesas Electronics America

RX

Semir Haddad is the Senior Marketing manager in charge of 32bit MCUs for the American region. He is also the leader of the global product program for the RX MCU family worldwide. Semir has been working in the electronic industry for more than 18 years. He has over 15 years experience in the semi-conductor industry and more than 10 year in product management with MCU. His experience covers new product definition, startegic protfolio management, and business development in the embedded world. He gave lectures and was a speaker in various forum all over the world. Semir possess a Master degree in Electronics and the Business Management degree.

This session will present an overview of new RH850 product range, highlighting key advantages, 40nm technology, and the supporting ecosystem.

1

Paul Kanan, Renesas Electronics America

RH850

BA in Economics from Michigan State University BS in Electrical Engineering Kettering (Formerly GMI) 18 years of professional experience with 11 years in engineering at TRW automotive and 7 years at Renesas Electronics in marketing. My group is responsible for defining North American MCU requirements and setting marketing strategy for MCUs which are sold in automotive vehicle control system such as airbag control, body control systems, chassis controls and powertrain system. Currently, we are focusing on defining next generation 16b and 32b MCUs, RL78/F1x and RH850 respectively, for the MY16-MY17 automotive market. Member SAE International and active member on Vehicle Electrical System Security Committee.

In this lab you'll learn how to maximize the performance of your RX applications by leveraging the power of the smart peripherals built into the RX. After some basic benchmarking of the RX, we'll take a real-world application and improve its performance over a series of exercises. The session begins with a presentation that provides an introduction to the unique features of the RX core and internal buses, as well as an overview of smart peripherals like the DMAC and DTC.

2

John Breitenbach, Renesas Electronics America

RX

Over 25 years embedded system development 2 years on the Renesas MCU Apps Engineering team RX infrastructure team

With a growing focus on reducing energy consumption while increasing performance, microcontroller efficiency has become an important topic for many embedded applications. All system designers should understand how to measure microcontroller efficiency, especially prior to the design-in stage of development. You'll need to recognize how to select the right benchmarks and interpret the results. Subsequently, you can then apply these techniques to measure the impact of various microcontroller features on performance and energy. This presentation examines some of the challenges of applying techniques to measure and maximize MCU's efficiency, and explains the methodologies used at EEMBC to manage portability, repeatability, and realism.

1

Markus Levy & Shay Gal-On, EEMBC

Markus Levy, EEMBC President: Markus Levy is founder and president of EEMBC. He is also president of the Multicore Association and chairman of the Multicore Developer's Conference. Mr. Levy was previously a senior analyst at In-Stat/MDR and an editor at EDN magazine, focusing in both roles on processors for the embedded industry. Levy began his career in the semiconductor industry at Intel Corporation, where he served as both a senior applications engineer and customer training specialist for Intel's microprocessor and flash memory products. He is the co-author of Designing with Flash Memory, the one and only technical book on this subject, and received several patents while at Intel for his ideas related to flash memory architecture and usage as a disk drive alternative. He is also a volunteer firefighter.

Shay Gal-On, EEMBC Director of Software Engineering: Shay Gal-On is EEMBC's Director of Software Engineering and leader of the EEMBC Technology Center. At EEMBC Shay was responsible for the creation of CoreMark, EnergyBench, and MultiBench Standards for benchmarking. Prior to EEMBC Shay was Principal Performance Analyst in the Microprocessor Products Group at PMC Sierra where he influenced the design of new processors, including instruction set design, and optimized both hardware and software products. Other roles in the microprocessor industry over the past decade include Improv Systems where Shay created unique hardware-software codesign tools, and Intel where Shay created production libraries for analysis and optimization of binaries used in simulators, compilers, and binary translators.

The Unison Operating System includes a rich set of connectivity options that can co-exist on a single MCU. Five or six different connectivity options--including wireline, wireless, and usb connections--can be assembled in minutes. The cornerstone of the Internet connectivity is a rich, powerful, and compact mixed IPv4/IPv6 stack with TCP, UDP, and BSD sockets. This is augmented with a complete set of tried and proven higher-level protocols including a web server, file transfer, SNMP, SMTP, and much more. USB support for hosts and devices is also available and complements a broad set of wireless options including 6loWPAN, WiFI, Bluetooth, and more. In the world of the Internet of Things, rich modular interconnection options on a single MCU means more competitive and targeted products of very high quality delivered more quickly. Come and learn how to connect and integrate multiple connectivity options in minutes not months using the Unison Operating System.

1

RoweBots, Kim Rowe

RX

Kim Rowe has been researching, developing and refining embedded software and tools for embedded systems development for over 30 years. As the founder of RoweBots, his is responsible for the overall product evolution and the effectiveness of the Unison and DSPnano products for users. Kim has been responsible for a number of industry firsts including: the first commercial RTOS simulator, the first heterogeneous multicore RTOS, the first system level cross development debugger for embedded systems and the first heterogenous cross development system level debugger. Kim holds a BESc in Electronics, an MEng in computer systems and an MBA.

The PLM-1 ASIC is a full digital modem that implements Ariane's power-line communications (PLC) solution. The low cost and low power consumption make this device ideal for Smart Energy networking. Programmable baud rate and carrier frequency, external MCU, and an analog front end with minimal requirements and low part count allow for maximum flexibility when designing PLC devices. With efficient error detection and error correction algorithms, selective filters, and powerful drivers, the PLM-1 makes reliable communication possible in harsh electrical environments.

1

Bogdan Baraboi, Ariane

Ariane PLM-1

M.sc in Electrical Engineering from Universite Laval (Quebec, Canada)
Background in electronics, analog signal processing, power systems.
8 years of experience in powerline communications.
With Ariane Controls since 2004

USB's architecture is fairly straightforward, but with almost 20 USB classes it can be confusing. In this course we will touch on some basics of USB and then move quickly into what LibUSB is. This is a great place to start with USB since we are not dealing with a class. This means no class-related issues blocking our view of basic USB! Many things should be familiar to you (see prerequisites) but will after this course they will hopefully become much clearer. The lab that follows is not difficult. It consists mainly of going through information and digesting it. What is important is that you do it at your own pace so that you understand what is going on. You can finish the lab at home. All you need is a target board, some USB-cables, and a few PC software installs.

2

Carl Stenquist, Renesas Electronics America

RX

M.Sc.EE from Chalmers Univ. of Tech. in Sweden. Carl has 17 years of experience with microcontrollers and real time firmware; serial communication interfaces such as CAN, USB, IIC. Carl has also written the middleware ""Flash-over-CAN"" and ""CAN-UART Bridge"" with application notes, and has been a trainer in these fields for several years.

In this lecture and lab you will learn how to communicate over the CAN bus without the hassle of having to deal with CAN register-level code. Renesas has already written the CAN driver, so simple API calls that are all that is required to start using the bus. We will first answer a few basic questions about CAN, such as "What do I need to know about CAN?" "What is a CAN dataframe, and what parts of it do I need to know?" "How does a CAN mailbox work?" We will also discuss some higher-level concepts. In the lab we will see how to initialize CAN and transmit from a CAN mailbox; how to receive data of a certain CAN ID to a mailbox; and how to use the payload data in the application. All this will be covered at a C-programming level using the debugger to study the CAN dataframe. We will also monitor CAN bus traffic with a simple low-cost($70) CAN bus monitor. The API used in the lab is the same as that used for Flash-over-CAN and the CAN-UART Bridge middleware that is available from Renesas.

2

Carl Stenquist, Renesas Electronics America

RX

M.Sc.EE from Chalmers Univ. of Tech. in Sweden. Carl has 17 years of experience with microcontrollers and real time firmware; serial communication interfaces such as CAN, USB, IIC. Carl has also written the middleware ""Flash-over-CAN"" and ""CAN-UART Bridge"" with application notes, and has been a trainer in these fields for several years.

Renesas has a jewel of a part in the R8C/3MQ. It contains an R8C and a radio with poweramp, set to run in the 2.4MHz range. With limited scope in NA, this part has the potential to enable a number of applications. As an 802.15 radio, it can be used for Zigbee, other mesh, point to point, or star networks.

Vin D'Agostino, BNS

Vin D'Agostino is currently the Principal at BNS Solutions, an engineering and technical marketing consulting firm, which he founded in 1998. Vin has extensive experience in product design, portable product design, embedded systems, battery system design and applications. He has held positions in engineering, marketing, manufacturing, and general management. His work experience includes medical, industrial and lab equipment; semiconductors; battery systems; and computer applications. Vin has a Bachelors degree in Engineering from Stevens Institute of Technology, and a Masters in Computer Science from the Polytechnic Institute of New York. He has spoken on battery systems, product design, and man-machine interfaces at conferences around the world. He holds several patents on system design and machine-machine interfaces, and has been the recipient of the Emerson Electric Technology award.

In the factory floor, deterministic communication from the process control level down to the device level are a must. Current TCP/IP enterprise networks and even legacy fieldbusses cannot provide the real-time requirements. So equipment manufacturers are migrating to Industrial Ethernet technologies such as EtherCAT, Ethernet/IP, and Profinet that use the Ethernet backbone to communicate within the industrial automation network. This session will provide an overview of the different Industrial networking technologies and highlight the tradeoffs in the solutions approaches and device requirements. We will feature the latest Renesas MCUs, ASSPs, PHYs, while leveraging our strong partner ecosystem.

1

Wil Florentino, Renesas Electronics America

Wil has 15 years experience with Industrial-focused technical marketing of processors and FPGAs. He worked both at Xilinx and Altera in strategic marketing roles for their Industrial business units, where he dealt with Industrial Ethernet protocol IP implementation as well as Drives application space.

Get familiar with IAR Embedded Workbench for RX and its integrated debugger C-SPY through hands-on practice on the RDKRX63N development board. Some of the topics that are covered in this lab are; how to setup and build a project, device and debug channel configuration (Hardware setup), and how to use complex data breakpoints. Performance measurement of; the total time the execution takes, the total number of cycles the execution takes, the number of cycles spent processing interrupts and other exceptions, and the number of executed instructions. --Use Trace to inspect the program flow and detect exceptions. How to use profiling to detect hot spots in your code. How to use Code coverage to detect possibly dead code. How to use C-SPY's RTOS awareness to inspect internals of your RTOS.

2

Micael Borgefeldt, IAR

Micael Borgefeldt has served as Product Manager for the Renesas product portfolio at IAR Systems since 2000. Prior to joining IAR Systems he was working for Siemens between 1990 and 2000, initially as a Development Engineer and later as Group Manager for a development team within the area of industrial automation. Micael has a University Diploma in Electrical Engineering and also a Bachelor of Science degree, both from the University of Uppsala.

This session will familiarize those who are interested or are new to using Renesas in embedded designs with the development tools for Renesas MCUs. The course will review the options for developing with the various Renesas platforms, the various hardware and software tools that are available, and how all the pieces can fit together. The attendees will learn about available IDEs, compilers, emulators, debuggers, as well as boards and kits.

1

Axel Wolf, Renesas Electronics America

Various

Axel Wolf is the Tools Marketing Manager in the Microcontroller Product Marketing team at Renesas Electronics America, based in Santa Clara, California. He joined Renesas in 2009 and has over 17 years of experience in microcontrollers, development tools, and embedded systems. His responsibilities revolve around managing the development tools for Renesas MCUs in the Americas. He holds a BSEE degree from the University of Cooperative Education in Stuttgart, Germany.

As embedded applications continue to run increasingly complex software on their microcontrollers, the system development environment and debug tools become more and more important to the timely completion of development projects. Renesas Eclipse embedded studio, also known as e2studio, is a new IDE from Renesas based on the increasingly popular Eclipse platform. It provides powerful and flexible features that ease and accelerate creation and debugging of embedded code. The presentation in this session explains and demonstrates the top features of e2studio. From there, the course will move into a tutor-led demonstration of e2studio, the new Eclipse-based IDE from Renesas, and providing an overview of some of the more common features that are necessary to get up and running with the Renesas tool set. Small sample projects will be built and then debugged using one or more of the available debug systems Renesas offers.

1

Axel Wolf, Renesas Electronics America

RX, V850, RL78

Axel Wolf is the Tools Marketing Manager in the Microcontroller Product Marketing team at Renesas Electronics America, based in Santa Clara, California. He joined Renesas in 2009 and has over 17 years of experience in microcontrollers, development tools, and embedded systems. His responsibilities revolve around managing the development tools for Renesas MCUs in the Americas. He holds a BSEE degree from the University of Cooperative Education in Stuttgart, Germany.

This session will introduce some leading RDKs that cover a multitude of sensors and communication interfaces; it will then document their capabilities for building sensor node interfaces and home/factory automation nodes. This session will not only present board features one by one but also offer suggestions for how to integrate these RDKs into larger sensor and control networks. Attendees will see the latest demos and portals from Exosite, Redpine and Gainspan.

1

Oliver Garreau, Renesas Electronics America

RX & RL78

1 year with Renesas focusing on RDK Platform developments, Ecosystems and Partner support.
20 years total in ‘programmable semiconductor’ support as Dev. Tools, Applications Eng. or Marketing Manager:
8 years with STMicroelectronics (MCU)
6 years with Infineon/Siemens (MCU)
4 years with Xilinx (FPGA)
3 Utility patents in board and systems design
80+ board designs and kit releases
BSEE and MSCS from two French universities
On a personal note, being tinkering with PCs since age 12 and built my first MCU development tool at age 15.

This session covers general considerations about trends in embedded software, showing how Renesas is embracing these trends.

1

Dan Smith, Barr Group

ALL

Dan Smith has over two decades of hands-on embedded software development experience in C and C++. His firmware lies at the heart of a products including consumer electronics, telecom/datacom, industrial controls, and medical devices. Dan earned his BSEE at Princeton.

This session highlights the advantages of the IAR highly optimized compiler solution for the new Renesas RX core, the RL78 core, and the V850 core. Attendees will receive an overview of the optimizations, debugging features, and special functions of the IAR Embedded Workbench IDE.

1

Shawn Prestridge, IAR

RX, RL, V850

Shawn has numerous degrees in the disciplines of electrical engineering, software engineering and mathematics. He has had 17 years of embedded development experience and works for IAR Systems as a Field Applications Engineer supporting many architectures as well as doing contract engineering services. He is a member of IEEE, SWE's Men's Auxillary and IACR.

This session will introduce you to the GNU toolchain. This is a completely free, open source, development environment. We will cover how to maximize support, uncommon settings, common mistakes, tips and tricks.

1

Mark Goodchild/ DJ Delorie, Renesas Electronics Europe

RX

DJ has been working with Free Software since 1989, when he first ported GCC to MS-DOS and created DJGPP. He has spent the last thirteen years at Red Hat Inc, where he creates and maintains cross-development tools based on the GNU tools – GCC, Binutils, Newlib, and GDB/Sim. DJ is the author of "Easy R8C/M16C/M32C/R32C Flash Programming" and has been working with the R8C/M16C/M32C/RX/RL78 chips under Linux since 2004. DJ is also one of the RenesasRulz moderators.

Starting with e2studio setup, this hands-on lab works through workspaces and projects, build tools, configuration, and debugging hardware. Demo projects are provided and the user will leave the session with enough knowledge to create their own applications from scratch or convert existing applications from the HEW IDE.

2

David Hedley, Renesas Electronics America

RX, V850, RL78

David Hedley holds an Honors Degree in Electrical and Electronics Engineering. He has worked for leading Microcontroller manufacturers for the past 14 years and is currently a Staff Applications Engineer at Renesas where he has responsibility for MCU and Tools Technical Support. David holds a patent for Digital Filtering with an MCU and is a member of the Renesas Global RSK Development Kit Team and Global Tool Leaders Team.

This course involves designing your own custom demonstration board that is similar to the Arduino but in which the system is fully comprised of Renesas products. Attendees will design a multi-layer board using gEDA, creating the smallest layout without hindering the performance of the final design; they can then use tools from HEW or IAR, or they can generate a custom IDE to allow for simplicity when programming. Users can "jump" in and integrate their own desired sensors in a board of their own design. Sign up early, as we expect this course to be over-subscribed.

2

Anthony Harris, Renesas Electronics America

RX

Do you need faster ways to develop and debug I2C, SPI, or USB peripheral interfaces on Renesas microcontrollers? This hands-on lab will cover how to use embedded systems tools such as host adapters and protocol analyzers in the development and debugging process. These tools will be used to send, analyze, and filter bus traffic between a Renesas MCU and its peripherals on the RX63N RDK, providing you with real-time visibility at the protocol level. You will leave this lab with a good understanding of how to use embedded systems tools to shorten the development cycle of your application while maximizing the full potential of Renesas chips.

2

Scott Loring, Total Phase

RX

Title: Engineering Manager; Education: BS Computer Engineering from UC Riverside, MS Electrical Engineering from Stanford; Work Experience: 10 years in embedded systems development, 5 years at Total Phase designing hardware and software development tools

There are few developers who would not jump at the opportunity to get more information from their embedded systems--data such as the results of A/D conversions, the values of filter coefficients, or the contents of a buffer. Much of this information, of course, can be obtained from conventional debuggers, but unfortunately these tools usually force developers to stop their code. In other words, debuggers do not offer feedback from running embedded systems, and when they do the data is typically available only as a number or a string in a watch window. This class will offer a look at a unique tool named µC/Probe that gives developers access to the inner workings of their embedded systems in a way that is not possible with a conventional debugger. The topics covered in the class will include both how µC/Probe works and how to use this helpful tool. Every attendee of the class will receive a single-seat µC/Probe license valued at $500.

2

Jean Labrosse, Micrium

Various

Jean Labrosse founded Micriµm in 1999. He is a regular speaker at the Embedded Systems Conference in Boston and Silicon Valley, and other industry conferences. The author of three definitive books on embedded design (µC/OS-II, The Real-Time Kernel; µC/OS-III, The Real-Time Kernel; and Embedded Systems Building Blocks, Complete and Ready-to-Use Modules in C), he holds BSEE and MSEE degrees from the University of Sherbrooke, Quebec, Canada.

The E1 and E20 debuggers enable you to tap into the new advanced debug features of the RX600 family. This class will go through features such as complex break points and trace. Afterwards the user should feel comfortable with using all the debugging features of the RX600.

2

Fatih Peksenar, Renesas Electronics America

RX

Fatih has twenty two years professional experience in several high-tech industries including Semiconductors, Wireless, Telecommunications, Industrial Control and Utilities as an Engineering Manager, Product Manager, and Engineer. Previously worked for Sony Ericsson, Allied Telesis, Mindspeed Technologies, ADC, Nortel, and ABB. Fatih holds an MBA degree from the University of North Carolina and an MSEE from the University of Minnesota.

Converting projects from HEW to Eclipse and avoiding common pitfalls and mistakes in the process.

2

Paul Bell and Ian Hall, Renesas Electronics Europe

RX

Paul Bell is a Principal Engineer with nearly 15 years of experience programming development tools at Renesas Electronics Europe Ltd in the UK. Currently working on the e2studio product, Paul is involved in all aspects of the software development. Previous work includes plugin modules for CubeSuite+ and the GUI aspects of the Flash Development Toolkit (FDT). He has a degree in Computer Science from the University of Southampton.
Ian Hall has over 15 years of experience in the embedded electronics industry. Working for Renesas Electronics Europe Ltd in the UK he supports 32-bit microcontrollers as a Principal Engineer. Prior to his role at Renesas, Ian supported high-end microcontrollers in FAE roles at both Hitachi Europe Ltd., and their distributor Arrow Electronics. Ian has an interest in realtime operating systems and has co-created and presented a series of RTOS workshops in over 8 countries across Europe.

This hands-on lab covers how to convert CubeSuite+ projects to the new Renesas Eclipse-based e²studio IDE. This lab will step through the key difference in Project structure, interrupt declarations, SFR access, and preprocessor directives in the Cubesuite+ and e²studio projects and quickly modify the Cubesuite+ project so it can compile/build in the Eclipse IDE. Demo projects are provided, and the user will leave the session with enough knowledge to migrate their own Cubesuite+ applications to e²studio.

2

Neelima Chaurasia, Renesas Electronics America

V850

Neelima Chaurasia holds a Bachelor Degree in Electrical Engineering and MBA Degree in Global Management. She has worked for leading Microcontroller manufacturers for the past 14 years and is currently a Staff Applications Engineer at Renesas. Neelima has responsibility for RL78 MCU and Cubesuite + Tool Technical Support. She has developed RL78 sensor and Wi-Fi solution and actively involved in the RL78 RSK and RDK development.

This lab will introduce the new Renesas software standard called FIT (Firmware Integration Technology). This standard allows us to piece together software from separate example projects into a new project with very little work. We will also cover what sample code is available from Renesas and our partners. During the lab you will be creating a new project from other sample projects and seeing how FIT pays off in your next project.

2

Brandon Hussey, Renesas Electronics America

RX

Applications Engineer
-Graduated with BS/MS in Computer Engineering from NCSU
-Interned with Renesas for 3 years while in school
-Joined Renesas fulltime in May 2008
-Support RX and RX software:
--Flash API
--Flash Loader
--Virtual EEPROM

VectorCAST products automate and manage the complex tasks associated with testing safety-critical applications. Our customers are developing applications in the avionics, military, medical device, automotive, industrial control, and railway industries. Applications that must be tested to strict safety standards include DO-178B, ED-12B, IEC61508, MISRA, FDA/IEC62304, and CENELEC. Specifically, the VectorCAST tools address the automation of unit, integration, code coverage, and system-level testing of embedded software applications.

2

Ryan Lavering, VectorCast

Tools

Ryan Lavering is a Field Applications Engineer at Vector Software. He holds a B.S. in Computer Engineering from Cal Poly, San Luis Obsipo. Ryan has seven years experience in the embedded industry and has expertise in RTOS, Compilers, Debugging, Integration, and Testing.

This hands-on lab will cover how to generate RL78 code for the IAR compiler using the Renesas code generator tool Applilet, and then bring the Applilet-generated code into the new Renesas Eclipse-based e2studio IDE. This lab will work through the e2studio workspaces setup; editing; build tool configuration; debug configuration for on-chip debugger; and downloading the project to the RL78 RDK. The user will leave the session with enough knowledge of RL78 Applilet and Renesas e2studio to create their own RL78 applications from scratch.

2

Neelima Chaurasia, Renesas Electronics America

RL78/G14

Neelima Chaurasia holds a Bachelor Degree in Electrical Engineering and MBA Degree in Global Management. She has worked for leading Microcontroller manufacturers for the past 14 years and is currently a Staff Applications Engineer at Renesas. Neelima has responsibility for RL78 MCU and Cubesuite + Tool Technical Support. She has developed RL78 sensor and Wi-Fi solution and actively involved in the RL78 RSK and RDK development.

This session is a follow-on session to "Getting Started with e²studio". This session will take a further look into features and settings on e²studio, including advanced editor features, modifying section information, and sophisticated debug features.

2

David Hedley, Renesas Electronics America

Tools

David Hedley holds an Honors Degree in Electrical and Electronics Engineering. He has worked for leading Microcontroller manufacturers for the past 14 years and is currently a Staff Applications Engineer at Renesas where he has responsibility for MCU and Tools Technical Support. David holds a patent for Digital Filtering with an MCU and is a member of the Renesas Global RSK Development Kit Team and Global Tool Leaders Team.

This session will focus on the basics of active-matrix liquid-crystal display (AM-LCD) technology and products. It will include an overview and breakdown of an LCD "module" as well as an overview of the other basic components needed to successfully integrate an LCD module into a typical end product or display sub-assembly. This track will also review some of the different technologies that affect the overall front-of-screen performance of an LCD module, including an overview of the various technologies and IP of NEC LCD Technologies, Ltd. (NLT) that can be found throughout our product portfolio. This session will touch on some of the peripheral technologies and components needed to successfully design and integrate an LCD module into an end product, as well as key things to know or consider during the design process (e.g., video interface and drive requirements, backlight driving requirements, mechanical design, and integration considerations, etc.).

1

Bob Dunhouse, Renesas Electronics America

LCD Displays

Renesas Electronics America
-Engineering Manager, Display Business Unit.
-Oversee electrical and mechanical application support for LCD products in the America
-Advise technical solutions and aid in de-bugging and troubleshooting customer designs and equipment-Interface with NEC LCD Technologies in Japan to resolve technical issues and advise direction for future designs
-Oversee REA LCD RMA and warranty issues and procedures
-Design demonstration computers and display housings for field demo program-Including circuit design, circuit board layout and mechanical design of LCD video interfaces
-Work Experience -13 years engineering experience in the Display BU-Over 25 years experience in the electronics industry
-Research and development at Cincinnati Microwave (founders of ESCORT radar detectors)
-Opened a branch office in Sydney Australia-Founded US design and manufacturing company
– Creative Circuit-Extensive CAD & computer skills

This session will focus on touch panel technologies. Attendees will learn about the variety of touch technologies currently available; preferred applications for their use; and things to be aware of when selecting and integrating a specific touch panel technology.

1

Tommy Miwa, NLT

LCD Displays

REA Regional Engineer and District sales Sr.Manager
FAE support for Northwest and Southwest regions
Window to NLT Japan for new products and marketing
Additional Work Experience:
19 years LCD experience with NLT/NEC and Renesas
Business Plan and Cost down at Purchasing Engineering div.
Product manager at Module Design division – primarily for design of medium size LCDs
Mechanical engineer at Module Design div

This session will focus on a more advanced treatment of the issues/challenges pertaining to designing AMLCDs into end systems. The session will examine areas such as video interfaces, power-up sequencing, BIOS and timing related issues, and how they all can affect the ultimate performance of the LCD module. We will also examine quality related topics such as defect specifications, including their definitions and methods of measurement.

1

Bob Dunhouse, Renesas Electronics America

LCD Displays

Renesas Electronics America
-Engineering Manager, Display Business Unit.
-Oversee electrical and mechanical application support for LCD products in the America
-Advise technical solutions and aid in de-bugging and troubleshooting customer designs and equipment-Interface with NEC LCD Technologies in Japan to resolve technical issues and advise direction for future designs
-Oversee REA LCD RMA and warranty issues and procedures
-Design demonstration computers and display housings for field demo program-Including circuit design, circuit board layout and mechanical design of LCD video interfaces
-Work Experience -13 years engineering experience in the Display BU-Over 25 years experience in the electronics industry -Research and development at Cincinnati Microwave (founders of ESCORT radar detectors)
-Opened a branch office in Sydney Australia-Founded US design and manufacturing company
– Creative Circuit-Extensive CAD & computer skills

This session will review the unique challenges and solutions involved with high ambient lighting conditions. The focus will be on transflective technologies and other designs that help to maintain the integrity of contrast levels even in outdoor, sunny conditions. We will review both the SR-NLT and ST-NLT technologies offered by NEC LCD Technologies Ltd.; how they work; and how best to utilize these technologies within a display sub-assembly. We will also discuss the pros and cons of high brighting as an alternative option as well as some of the key things to consider when developing a high bright solution. This will conclude with a review of the latest in high bright LED-based backlighting systems and will advise how best to take advantage of each option.

1

Ferdinand Tercenio, Renesas Electronics America

LCD Displays

Senior Applications Engineer – REA Display Business Unit
2 years display engineering experience
Provide technical customer support in the Americas
Work with NLT Technologies Japan to resolve advanced technical issues
Debug and troubleshoot customer applications
Advise solutions to common LCD problems
Examine REA LCD RMA issues requiring further analysis
Scrutinize panel failure
Investigate for reasons of failure
Assist with building demonstration computers and display housings for field demo program
Manage Inventory
Design and specify custom peripherals
Add software support
Debug system

This presentation and session will review the unique 2D/3D technology being developed by NEC LCD Technologies, Ltd. (NLT) and how it is possible to simultaneously utilize both 2D and 3D imaging within the same display without the need for special glasses. This session will also include an overview of the 3D "ecosystem," helping to better clarify the other technologies needed (i.e., hardware and software) to successfully design and implement a 3D display solution. We will also help to clarify the current trends in 3D for the LCD module marketplace and review some of the challenges. Come see firsthand what a 3D display can add to the user experience.

1

Dale Maunu & Kondo San, Renesas Electronics America

LCD Displays

Sr. Business Planning Analyst– REA Display Business Unit
Responsible for Business Development for AS-3D Displays.
Responsible for Business Reporting, Forecasting and Analysis for the Display Business Unit.
Over 25 years experience in the display industry Analyst / Editor at Insight Media
Author of multiple research reports on S-3D and AS-3D.
2011 Autostereoscopic 3D Signage Report
2010 Real-Time 2D-to-3D Conversion
2010 3DTV Forecast Report
2009 Stereoscopic 3D Gaming Report
2008 3D Television Report
VP of Small/Medium Display Research at DisplaySearch/NPD.
Director of Marketing, Procurement, MIS and Contracts at Optrex America.
Director of Marketing for Flat Panel Displays at Mitsubishi Electric US.

This session will focus on the some of the new technology trends used in LCDs today such as, COG (Chip on Glass), COF (chip on film), SFT/IPS technology, ColorXcell, advancements in LED backlights, films, and other materials, to name a few.

1

Bob Dunhouse, Renesas Electronics America

LCD Displays

Renesas Electronics America -Engineering Manager, Display Business Unit.
-Oversee electrical and mechanical application support for LCD products in the America
-Advise technical solutions and aid in de-bugging and troubleshooting customer designs and equipment-Interface with NEC LCD Technologies in Japan to resolve technical issues and advise direction for future designs
-Oversee REA LCD RMA and warranty issues and procedures
-Design demonstration computers and display housings for field demo program-Including circuit design, circuit board layout and mechanical design of LCD video interfaces
-Work Experience -13 years engineering experience in the Display BU-Over 25 years experience in the electronics industry
-Research and development at Cincinnati Microwave (founders of ESCORT radar detectors)
-Opened a branch office in Sydney Australia-Founded US design and manufacturing company
– Creative Circuit-Extensive CAD & computer skills

This lab will analyze the trade-offs in quality, code size and MCU bandwidth which must be considered when selecting an audio solution using the RX family devices. The analysis will investingate solutions like MP3, OGG Vorbis, ADPCM and uncompressed performance and requirements. The lab will then demonstrate some of these solutions and allow the user to evaluate the benefits and trade-offs

2

Mitch Ferguson, Renesas Electronics America

Applications Engineer Manager Provides support of design teams using ADCs in MCU system. Over 15 years of system-level design experience Over 10 years of experience as an application engineer. As a hardware engineer and engineering manager, he has been involved in design in power distribution controls, automotive and fire alarm systems with focus on analog design and EMI/EMS issues. Bachelor of science in electrical engineering from Cleveland State University

Concepts of the Renesas capacitive touch solution will be presented. Based on this knowledge design techniques and considerations will be presented. Special attention will be paid to differences in system consideration when using capacitive touch compared to tactile switches

1

Jim Page, Renesas Electronics America

EDU: B.S. EET Western Carolina University EXP: 14 years experience, all with Mitsubishi Semi/Renesas Job Des: Experience in implementing Renesas CapTouch technology, both H/W and S/W into demonstration and testing platforms Expert in serial communication technologies such as USB, I2C, and others Development experience with other MCU vendors (Microchip, Freescale, Atmel, Cypress) thru USB research and benchmarking activities with Renesas devices Experience in working with a variety of Renesas MCUs from 720/740/38000 series, R8C, M16C, M32C, and R32C platforms Assisted in design of MCUs by working in test and production of semiconductor processes, failure analysis, MCU test program creation/development and silicon evaluation planning Key Proj: Key support and development role for several successful projects being used in-field today for 40, R8C, and M16C devices Co-patent holder and developer of original Renesas Flash-Over-USB technology. (US Patent No. 6,795,872, September 21, 2004) Contributor to 'USB Design by Example, 2nd ed.' by John Hyde from Intel Press for Renesas 8 and 16-bit USB enabled MCUs Prof Inv: None to date

This session provides an introduction for embedded system engineers to a variety of ways to add TFT LCDs with touch interfaces to their products. The focus will be on screen resolutions starting from QVGA (320x240) up to SXGA (1280x1024); graphics from static up to motion graphics using 2D acceleration; and various basic graphic concepts such as layering or alpha blending. Various touch options such as capacitive and resistive touch will be explored including performance/cost tradeoffs. Design options will span an entire range from purchasing standard products to adding an existing design to selecting each component for a custom solution.

1

Dean Chang, Renesas Electronics America

Dean Chang is Product Marketing Manager for Renesas RX and SH product lines that support TFT LCD displays. He has been in this role at Renesas over the past two years and has over 24 years of in various marketing roles within high tech companies. In addition to marketing processors, Dean has extensive experience speaking at a wide variety of conference throughout the world as well as been active in various standards bodies like IEEE 802.11 Wireless LAN (Wi-Fi) and IEEE 802.16 WiMAX.

Increasingly powerful, inexpensive programmable processors and image sensors are now making it possible to incorporate computer vision capabilities into a very wide range of electronic products, such as retail point-of-sale kiosks and signs, personal medical devices, automotive safety systems, and consumer electronics. In this presentation we'll examine the opportunities and challenges involved in incorporating "embedded vision" into cost- and power-constrained systems.

1

Jeff Bier, BDTI

RX

Jeff Bier is founder of the Embedded Vision Alliance (www.Embedded-Vision.com). The Embedded Vision Alliance is an industry partnership formed to enable the market for embedded vision technology by inspiring and empowering design engineers to create more capable and responsive products through integration of vision capabilities. The Alliance provides training videos, tutorial articles, code examples, and an array of other resources (all free of charge) on its web site, www.Embedded-Vision.com.

Jeff is also co-founder and president of Berkeley Design Technology, Inc. (www.BDTI.com), a trusted resource for independent analysis and specialized engineering services in the realm of embedded digital signal processing applications. Jeff oversees BDTI's benchmarking and analysis of chips, tools, and other technology. Jeff is also a key contributor to BDTI's consulting services, which focus on product-development, marketing, and strategic advice for companies using and developing embedded audio, video, wireless and vision technologies.

Jeff earned his bachelor's degree from Princeton University and his master's degree from U.C. Berkeley, both in electrical engineering. He has over 25 years of industry experience, and has spoken at dozens of conferences around the world.

In this lab, the user will get a hands-on introduction to using the Renesas DDLCD program. The session will be divided into 3 parts, each focusing on different aspects of the program. The user will follow the detailed instructions to achieve certain objectives and then will be asked to find their own solutions to other problems. The session will cover the basics of creating icons using tools like Photoshop to create animation and active events. It will also cover all the basics required for the advanced Direct Drive lab.

3

Jon Brabender, Renesas Electronics America

10 years with MEUS,RTA,REA
25 years embedded system development
Creator of GAPI and LCD DD IP

In this session attendees will learn how simple it can be to design and deploy graphical user interfaces (GUIs) onto Renesas hardware using Altia's user interface engineering tools. They will begin by creating a GUI in Altia Design. Then they will use Altia DeepScreen to generate source code for our selected Renesas hardware platform. Finally, they will deploy their source code onto Renesas SH7269 hardware.

2

Brian Stewart

As Senior HMI Developer for Altia, Brian Stewart serves all of the company's key accounts by developing graphics and logic/behavior for varying HMI and GUI projects. His current roles involve instructing on-site and remote multi-day training courses on Altia Design and Altia DeepScreen for Altia's domestic and international customers, as well as handling Altia Support tickets and managing Altia's IT facets from Altia's Exchange email server, web server, and company file sharing needs. In the past, Brian was a lead developer of Altia PhotoProto, and wrote and produced Altia's training videos.

Before joining Altia, Mr. Stewart co-founded Dot Pitch Studios, a web application development company providing custom websites, which were created with a custom-built content management system that allowed customers with no programming experience to build or add pages to their websites and change the appearance of the entire site with a dynamic graphical skin/theme selector. In addition to assisting in the development code for the back-end system, Mr. Stewart created most of the graphical skins/themes for the websites. Prior to and concurrent with Dot Pitch Studios, Mr. Stewart was a freelance contractor for a variety of website and multimedia creation tasks, including flash development, 2D/3D logo creation, website construction and video editing/motion graphics.

Mr. Stewart graduated cum laude in 2003 from Colorado State University – Pueblo with a B.S. in Computer Information Systems.

Many design teams are trying to give their products an "extreme makeover" -- adding a graphic/touch TFT screen and replacing the outdated front panels with buttons, lamps, and text LCDs. The RX600 MCU with Direct Drive Technology is a fantastic engine for the job. But the total engineering challenge, from hardware selection to GUI development, can seem daunting. This workshop walks you through the process end-to-end, including hands-on GUI development on the RX.

2

Terry West, SeriusIntegrated

Terry West has over 25 years experience ramping new embedded technology businesses at Intel, Microchip, and RIM. As the first employee of RIM in 1988, Mr. West fueled the early growth of RIM while developing the technologies and customer relationships leading to the RIM BlackBerry. At Intel, he managed an XScale® (ARM) processor internal startup from first shipment to $85M run‐rate in less than 3 years, led a $300M acquisition for the company, and developed and marketed numerous software+silicon+tools platform technologies for the embedded market. Recently at Microchip, Mr. West launched their flagship line of 32‐bit microcontrollers and directed a comprehensive reengineering of their global customer‐facing marketing presence.

This lecture will present the process of implementing Direct Drive LCD on the RX62N or RX63N. Details will cover LCD selection, timing, software set-up and implementation of a typical DD LCD customer system. This will be accomplished by using a standard product such as FDI's UEZGUI-RX62N-35QT or possibly the DK-47WQT-RX62N with a 3.5" QVGA or 4.7" WQVGA LCD module as a specific example. We will review system- and chip-level resources and tradeoffs related to sharing some key resources between the DD LCD system and the user application; we will then outline ways to obtain an optimal balance. Participants will create a Direct Drive project, set clock speeds, determine signal timing, and debug problems in the guided lab. If chip and software availability allows we will upgrade this workshop to the RX63N.

2

Lysle E. Shields III, FDI

Lysle Shields is a Senior Software Engineer at Future Designs, Inc. and heads up the development of FDI's open-source uEZ® Middleware software solution. Lysle has been with FDI for 10 years and prior to that he gained 18 years experience in the software world doing everything from game programming, building custom web browsers, mobile phone applications, education software, and architecting 32-bit operating systems. An honors Computer Engineering graduate from the University of Alabama in Huntsville, Lysle enjoys optimizing code while finding flexible reusable software solutions.

This lab builds on the the lecture on capacitive touch technology and shows the available Renesas Touch solution components. These include the Touch API software, hardware requirements via a demo platform, and the Renesas Workbench tuning tool.

2

Jim Page, Renesas Electronics America

EDU: B.S. EET Western Carolina University
EXP: 14 years experience, all with Mitsubishi Semi/Renesas
Job Des: Experience in implementing Renesas CapTouch technology, both H/W and S/W into demonstration and testing platforms Expert in serial communication technologies such as USB, I2C, and others Development experience with other MCU vendors (Microchip, Freescale, Atmel, Cypress) thru USB research and benchmarking activities with Renesas devices Experience in working with a variety of Renesas MCUs from 720/740/38000 series, R8C, M16C, M32C, and R32C platforms Assisted in design of MCUs by working in test and production of semiconductor processes, failure analysis, MCU test program creation/development and silicon evaluation planning
Key Proj: Key support and development role for several successful projects being used in-field today for 40, R8C, and M16C devices Co-patent holder and developer of original Renesas Flash-Over-USB technology. (US Patent No. 6,795,872, September 21, 2004) Contributor to 'USB Design by Example, 2nd ed.' by John Hyde from Intel Press for Renesas 8 and 16-bit USB enabled MCUs
Prof Inv: None to date

Vin D'Agostino, BNS

Vin D'Agostino is currently the Principal at BNS Solutions, an engineering and technical marketing consulting firm, which he founded in 1998. Vin has extensive experience in product design, portable product design, embedded systems, battery system design and applications. He has held positions in engineering, marketing, manufacturing, and general management. His work experience includes medical, industrial and lab equipment; semiconductors; battery systems; and computer applications. Vin has a Bachelors degree in Engineering from Stevens Institute of Technology, and a Masters in Computer Science from the Polytechnic Institute of New York. He has spoken on battery systems, product design, and man-machine interfaces at conferences around the world. He holds several patents on system design and machine-machine interfaces, and has been the recipient of the Emerson Electric Technology award.

During this lecture, you will learn the benefits of using FDI's uEZ with Segger's emWin to create GUI applications easily. The lab will inform the user how to use the tools provided by Segger to create the GUI interface. After the GUI has been completely you will learn how to interface with the hardware of the development kits using uEZ and how portable the application is.

1

Michael S. King, Future Designs, Inc.

Software Engineer (5 years)
Been at FDI for almost 2 years
Work with Renesas on the RX and RL78 RDKs
B.A. in Computer Engineering from the University of Alabama in Huntsville
Background:
Object Oriented Design
Telecom Test Engineering
Web Design
Mobile Development
Game Development

A wireless interface based on Wi-Fi is now common in a large number of embedded designs for various applications, many of them operating off batteries. The 802.11 WLAN, or Wi-Fi, protocol was not designed from the ground up for low energy drain. However, chipsets and modules available today provide various options for enhancing battery life. In this lecture we explain how the embedded designer can enhance battery life and detail the concepts that govern energy efficient communications, focusing primarily on Wi-Fi.

1

N. Venkatesh, Redpine

RX, RL78

N.Venkatesh is Senior Vice President of Advanced Technologies at Redpine Signals, and has over 24 years of engineering and management experience in wireless system design, semiconductors, telecommunications, optical networking and avionics. At Redpine, his responsibilites include leading the development of wireless systems at the company's development center in Hyderabad, and their application into diverse industry areas. Mr. Venkatesh holds a Masters Degree in Electrical Engineering from the Indian Institute of Technology, Madras, India. He holds multiple US patents, and has written numerous articles for trade journals.

This session will discuss GainSpan wireless modules and how they enable embedded applications based on Renesas MCUs such as RL78 and RX to connect using WiFi. Emphasis is placed on ease of use. The material will focus on: - Hardware integration, including an overview of GS1011Mxx and GS1500M modules and adding Wi-Fi to Renesas RDK via the Wi-Fi adapter board or GainSpan evaluation board - Software integration, including an overview of Embedded Networking Services stack, host Drivers and APIs - Application Development Kits, inclkuding control and monitoring through a smartphone/ tablet and connecting devices to the cloud - Features and capabilities, including provisioning the device, factory restore and OTA updates

1

Ravi Subramanian, Gainspan

RX, RL78

As a director of Applications enginnering, Ravi manages at GainSpan the world wide customer applications engineering function, training and documentatio. Prior to his 5 years at GainSpan, Ravi has assumed numerous technical roles at Intel, VXTel and HP.

This session will cover various wireless protocols, design methodology, testing, certification, antennas, topology, as well as an introduction to CEL's wireless solutions.

1

Cristin Dziekonski, CEL

Renesas CEL

Engineering Manager, Embedded Systems Group
California Eastern Laboratories
Education:
BSEE, Northwestern University
MSEE, University of Southern California
Work Experience:
Current:
Engineering Manager for CEL's Embedded Systems Groupv Previous:
RF Engineer for Motorola's Cell Phone Division
Baseband/RF Engineer for Motorola's Automotive Division

M2M communications is a fast-growing field that uses the Internet to connect remote devices to one another and to enterprise systems. In this class you will learn how M2M technology gives sensors, controllers, and other devices the ability to exchange data so that information can be acted on in real time. Come see M2M technology solutions from Renesas and their partners and learn how they can lower the barrier to entry into this market, open the door to smart applications to enhance productivity, create new revenue streams, and increase customer satisfaction through faster device interactions. 

1

Joseph Zaloker, Arrow

Joseph Zaloker, Director of Technical Marketing and M2M, Arrow Electronics, Inc.

Joseph Zaloker is the Director of Technical Marketing at Arrow Electronics and is responsible for developing and driving Arrow's Machine-to-Machine (M2M) strategy. Joseph has worked at Arrow for over 12 years in various positions including Field Applications Engineering. He has 25+ years experience in system level product design and new product development. He also served as Director of Sales for a M2M wireless design services company, where he vetted new and emerging business models for clients, and guided client's products into the M2M space.

Applications today are migrating from standalone devices to connected systems. Wireless solution enable easy connectivity both in new and existing applications. This course examines the pros and cons of various wireless technologies available today: Wi-Fi, Zigbee, Bluetooth. The study also looks at Renesas solutions for wireless connectivity.

1

Raj Devnath, Renesas Electronics America

RL78

Presenter Bio:
Raj Devnath-Global Segment Leader, Building Automation Segment Segment Marketing Manager for Wi-Fi Solutions, Renesas Electronics America

Education
MBA from Haas School of Business, UC Berkeley MS EE from UC Santa Barbara

Work Experience
15 years experience in semiconductor industry Experience in product management and hands on engineering design of MCUs, analog and networking products Previously worked at National Semiconductor

This lab will show ADI WSCN transceivers working with Renesas MCUs. It will highlight existing commercial modules and demonstrate how to send/receive data.

2

ADI

This lab will demonstrate connecting the RX RDK to the cloud using Exosite services to enable connected devices.

2

Hans Rempel, Exosite

RX

Hans Rempel's' background is in electrical engineering but somewhere he fell off the wagon and began writing software and managing different aspects of business operations. He has been developing embedded systems since the mid 90's and created some of the first open hardware System on Module designs in the early 00's. Over the years, as the discussion has moved from hardware peripherals to operating systems to connectivity, he has shifted focus in step and founded Exosite (www.exosite.com) in 2009 to provide connectivity to devices and systems.

His passion is discovering patterns that span industries, and then creating generic technology products that can be extended as whole products for select verticals. He gets excited about creating value in business along side of people who love what they do, and who do it with integrity.

Our experts will discuss LCD and TFT products and techology along with the Renesas DirectDrive technology, coding, and implementation issues.

1

Dean Chang, Renesas Electronics America

RX

This panel of experts will discuss M2M technology and trends; embedded Wi-Fi; security issues; and a host of forward-looking issues.

1

Todd DeBoer, Renesas Electronics America

RX, RL78

This will be a panel discussion with all Renesas America Platinum partners. What is a good product Ecosystem and what does it take? These folks know what it takes.

1

Rob Dautel, Renesas Electronics America

ALL

This is one panel where we want to hear from you--it's a panel discussion for customer feedback. Tell us about the Good, the Bad, and the Ugly; products; embedded Linux; Open Source hardware and software; and whatever else interests or bugs you.

1

Dave Cocca, Renesas Electronics America

ALL

Executives from the leading Automotive OEMs and Tier 1s discuss the key challenges facing the industry, important trends and the changes needed. Sustainable mobility, safety, congestion, connectivity, rapidly increasing feature content, and dramatic changes in the global market all present both challenges and opportunities for the auto industry. All of these impact the market for electronics and software as part of the car. In this session leaders from the most influential OEMs and Tier 1s discuss these challenges and the changes they are making to meet them. These are changes and trends which will affect all companies who supply the auto industry, and the influence may be felt in several adjacent sectors.

1

Martin Baker, Renesas Electronics America

Development experts from across the industry discuss how the development process, tools, and architectures will change to support key challenges. These challenges include rapidly growing software content, distributed functions, integration of multiple ECUs, HMI development, OS adoption, separation of hardware and software, ISO 26262, and increasing numbers of safety-related functions. Discussion includes model-based approaches and AUTOSAR.

1

Martin Baker

The increasing use of model-based development (MBD) tools for algorithm development and validation is being driven by intense pressure to reduce embedded-solution development time. Thanks to the availability of simulatable microcontroller models, it's now practical to complete extensive development projects in model-based environments. However, the adoption rate of this approach has been low. The experts in this DevCon panel session address the matter head on, discussing the advantages of MBD; they'll then deal with legacy software issues and code generation efficiency as well as scalable testing that can be used on models and hardware. Additional discussion will include ways to overcome obstacles to widespread industry adoption.

1

Martin Baker, Renesas Electronics America

Simulatable microcontroller models and plant models offer substantial acceleration of time to market; greater insight into system behavior; and improved development efficiency. Appropriate selection and use of models is key. This panel of industry experts will discuss model accurcacy (including cycle accurate, timed, and loosely timed), simulation speed, co-simulation, transportability, and availability of models.

1

Martin Baker, Renesas Electronics America

Increasing energy efficiency is the goal of almost everyone these days. Power Factor (PF) is a measure of power quality and is the ratio between the actual power used (Active Power) and the delivered power (Apparent Power). Less than unity PF is caused by nonlinear, mostly inductive loads such as motor drives, switching power supplies, solid-state lighting fixtures, etc. Bad PF manifests itself in a phase shift between current and voltage with very large current spikes requiring thicker cables to deliver the power to the consumers. Bad PF also manifests itself in loss of power in the load in the form of reactive power that is consumed internally by the load without contributing to the production of useful work. Utilities are charging industrial and commercial customers for low power factor and are considering to charge individual consumers in the future. Power Factor Correction (PFC) means ideally achieving a close to unity PF by reducing the current spikes and eliminating the voltage current phase shift. This lecture explains the concept of power factor and introduces various analog and digital PFC topologies used in the industry. Both analog and digital PFC methodologies are presented in detail with pros and cons for each. Multi-channel interleaved PFC topology will be the highlight of the lecture with special emphasis on the digital implementation with Rx62T and Rx62G microcontrollers.

1

John Pocs and Jean Claude, Renesas Electronics America

RX62T,RX62G, Analog PFC Ics

John Pocs is working as an MCU Application Engineering Manager focusing on motor control for industrial and consumer applications within the Engineering Busniness Unit of Renesas Electronics America. He has 20+ years of embeded systems semiconductor and industrial experience. John was the key speaker at various forums and trade shows. He has vast experience in various microcontroller technologies and their industrial applications such as motor control, lighting, metering etc. John possess a Master of Science degree in Electrical Engineering. His experience spans from microcontrollers to analog & Power and their applicatrion in various industries.

This class will introduce sensorless vector control formulation for brushless DC (BLDC) motors and a complete floating-point implementation. We will start with basic theory in terms of the BLDC motor model, vector control principles, Clarke and Park transformation, and pulse-width modulation (PWM). Next we will focus on sensorless technology, flux observer, position and speed estimation, and an overall implementation strategy. Finally we will explain the floating-point unit (FPU) advantages and how to implement the sensorless vector control using the FPU. In addition, the testing performance data and results will be shown in comparison with the fixed-point MCU implementation.

1

Shalabh Goyal & Dr. Xu, Renesas Electronics America

RX63T

Shalabh Goyal is Marketing Manager focused on Appliances segment and motor control within the Marketing Business Unit of Renesas Electronics America. He is experienced in mixed-signal electronics and microcontrollers for consumer and industrial markets. Shalabh possess a Ph.D. degree in Electrical Engineering from Georgia Institute of Technology. His research focused on data converter testing. He has published more than 10 research papers and holds 1 US patent.

Huangsheng Xu received a Ph.D. degree in electrical engineering from Texas A&M University, College Station, Texas, in 2001,  BS and MS from Tsinghua University in China. In the past twenty years he has been working in the areas of motor drives and power electronics, especially, sensorless vector control of PMSM motors and induction motors.  He holds three U.S. patents and has published over twenty papers in the IEEE journals and conference proceedings. Since 2006, he has worked at Renesas Electronics America for motor control applications and customer supports

This lab will introduce RX62T-based high-precision position control with Hall sensor and encoder. The class will start by introducing the Hall sensor and encoder; then show how to use them to start up a motor and acquire the motor position. Next we will focus on basic theory in terms of the position-control principle and strategy; vector control for position control; and position and current controller implementation. The lab will teach attendances how to develop position control with a encoder. We will start with the Hall sensor and encoder position measurement; the motor phase current measurements; and the startup procedure with the Hall sensor. Then we will show how to close the position and current control loops in order to implement position control. Finally, we will do hands-on testing driving a BLDC motor using the position provided by control sample code.

2

Dr. Xu, Renesas Electronics America

RX62T

Huangsheng Xu received a Ph.D. degree in electrical engineering from Texas A&M University, College Station, Texas, in 2001,  BS and MS from Tsinghua University in China. In the past twenty years he has been working in the areas of motor drives and power electronics, especially, sensorless vector control of PMSM motors and induction motors.  He holds three U.S. patents and has published over twenty papers in the IEEE journals and conference proceedings. Since 2006, he has worked at Renesas Electronics America for motor control applications and customer support.

The lab will introduce Renesas' latest low-power 16-bit microcontroller for efficient motor control, the RL78/G14. We will explain the details of motor control relevant to peripherals such as timer RD, event link controller, data transfer controller, etc. Finally we'll present an overall implementation strategy. Testing performance data and results will be shown for an RL78 MCU implementation. This lab will teach the attendances how to develop sensorless vector control for a BLDC motor using the RL78G14 demo kit. We will start with open-loop testing, motor phase current measurements, the startup procedure, and closing the current loop. Then we will teach how to implement the flux observer and the position and speed estimations. Finally we will do hands-on testing, driving a BLDC motor with the provided sensorless vector control sample code.

2

John Pocs, Renesas Electronics America

RL78/G14

During this presentation, you will learn the benefits of using uEZ and FreeRTOS for rapidly building a custom application on the Renesas RX63N RDK. uEZ will be used with Renesas tools to build demonstration firmware controlling flashing LEDs, outputting to the LCD display, accepting commands over serial ports, servicing web pages, and handling several other peripherals. While stepping through the demonstration, the uEZ architecture combined with the market leading FreeRTOS will be reviewed showing processor initialization, platform configuration, and device driver structure.

1

Lysle E. Shields III, FDI

Lysle Shields is a Senior Software Engineer at Future Designs, Inc. and heads up the development of FDI's open-source uEZ® Middleware software solution. Lysle has been with FDI for 10 years and prior to that he gained 18 years experience in the software world doing everything from game programming, building custom web browsers, mobile phone applications, education software, and architecting 32-bit operating systems. An honors Computer Engineering graduate from the University of Alabama in Huntsville, Lysle enjoys optimizing code while finding flexible reusable software solutions.

Learn how easy it is to use an RTOS on the Renesas RX. Using IAR's Embedded Workbench IDE and Express Logic's ThreadX RTOS, embedded system development becomes much more intuitive, even for first-time RTOS users. This presentation and live demo will show you how to run a free demo application on the RX using ThreadX and IAR Embedded Workbench. We will cover building the application, downloading and debugging, plus using breakpoints, trace, and performance analysis. Attendees will be able to download IAR Embedded Workbench and ThreadX and perform the same operations themselves at no cost!

1

John Carbone, Express Logic / (joint with IAR?)

Various / Embedded OS

John A. Carbone, vice president of marketing for Express Logic, has 35 years experience in real-time computer systems and software, ranging from embedded system developer and FAE to vice president of sales and marketing. Mr. Carbone's experience includes embedded computers, array processors, attached processors, development tools, and both commercial and proprietary real-time operating systems. Mr. Carbone has a BA degree in mathematics from Boston College.

The Unison POSIX RTOS minimizes time to market and total cost of ownership while maximizing system performance. It is ideally suited for use with RX, SH2A, and other MCUs without an MMU. Unison OS comes complete with a full range of middleware, including networking, usb, graphics, and file systems. It also comes with 50 demos that run in 10 minutes out of the box. Unison OS is very easy to understand and adopt into your organization. With 100% POSIX compatibility it eliminates training and vendor lock-in while maximizing application software reuse. The net result is minimal time to market and total cost of ownership. Unison OS is ultra tiny with a minimum size of 5K of flash and 2K of RAM required. Unison's ulta tiny size reduces memory footprints and bill of material costs. At the same time Unison offers a full complement of features as well as exceptional performance.

1

Kim Rowe, RoweBots

Kim Rowe has been researching, developing and refining embedded software and tools for embedded systems development for over 30 years. As the founder of RoweBots, his is responsible for the overall product evolution and the effectiveness of the Unison and DSPnano products for users. Kim has been responsible for a number of industry firsts including: the first commercial RTOS simulator, the first heterogeneous multicore RTOS, the first system level cross development debugger for embedded systems and the first heterogenous cross development system level debugger. Kim holds a BESc in Electronics, an MEng in computer systems and an MBA.

The requirement to connect devices is becoming mandatory. USB is a very popular and inexpensive communications protocol that has replaced traditional serial ports. The demand for products to support USB devices such as thumb drives, keyboards, printers, and memories has increased greatly in recent years. Because of its plug-and-play nature, users have a tendency to believe that USB is simple. In fact it is very complex. This lecture is intended for embedded system designers analyzing the requirements for the use of USB in their system. Attendees will learn the multiple options for integrating USB functionality into a product. The difference between Host and Device, which USB Class to use, and performance expectations are covered topics. This class addresses the question of which USB class to use in relation to the major Operating Systems.

2

Christian Legare, Micrium

Vice President, Micrium -Education BSEE and MSEE from the University of Sherbrooke, Quebec, Canada

Work Experience 22 Years Executive Level Telecom Experience

Head of an IP (Internet Protocol) certification program at the International Institute of Telecom (IIT) in Montreal, Canada--Regular speaking engagements at the Embedded Systems Conferences in Boston and Silicon Valley

Published in several Embedded Systems Publications

This course is an introduction to using Python, explaining its advantages over other programming options. It is a prerequisite for the LibUSB session.

2

Ryan Mullen, BNS Solutions

Ryan is an embedded systems engineer with BNS Solutions. In that roll he has developed many embedded systems with HMIs (GUI and non GUI), MMIs, and data processing. He holds a BS degree from Boston University. He is active in the Linix community.

This laboratory session emphasizes the software development techniques in an RTOS environment. We will use open source FreeRTOS as an example platform to demonstrate several RTOS features including multitasking, inter-task messaging, mutexes, and semaphores. We will discuss preemptive scheduling, task priorities, resource starvation, priority inversion, and what really happened to the Mars Pathfinder. Attendees will gain hands-on experience managing interrupts and communicating external events to a task.

2

Fatih Peksenar, Renesas Electronics America

Various / Embedded OS

Applications Engineering Manager, Renesas Electronics America
Customer and market segment projects, engineering process, software development guidelines.

Education
MSEE from the University of Minnesota-Twin Cities MBA University of North Carolina at Chapel Hill Kenan-Flagler Business

Work Experience
Twenty years in Semiconductors, Wireless, Telecommunications, Industrial Control and Utilities as an Engineering Manager, Product Manager, and Engineer at various levels--Sony Ericsson, Allied Telesis, Mindspeed Technologies, ADC, Nortel, ABB Member of Beta Gamma Sigma Honor Society

This class will allow participants to learn about QNX’s universal application platform that lets the developer take advantage of multiple HMI technologies, using whichever combination of technologies is best for any particular application.  These HMI technologies comprise of Adobe AIR, HTML5, OpenGL ES and Qt, and QNX has the ability to add new ones as they become prevalent. 

In this session, you will hear about trends in automotive HMI development, how HTML5 is emerging as a new standard and how the power and benefits of HTML5 can be applied to your next project.

1

Romain Saha, QSSL

This class will allow participants to learn about the latest EB GUIDE 5.3 HMI Development under Windows Embedded Automotive 7 and R-Car H1.

Participants will learn the internals of Microsoft's latest Automotive embedded OS "Windows Embedded Automotive 7" in order to write applications that leverage the advantages of the OS.

Automotive HMI development has various challenges. The HMI should be intuitive, consistent and fun to use. Furthermore a modern Infotainment system has up to a couple thousands possible screen transitions. Each car manufacturer has its own look and feel to the HMI which needs to be consistent across different localizations.

EB GUIDE 5.3 offers an easy and straightforward approach of solving the above outlined challenges. Furthermore EB GUIDE offers an agile driven approach to development all within one tool: from requirement engineering, rapid prototyping, testing and simulation up to code generation specifically for your target device. Thus guaranteeing that your requirements comply with your final product.

2

Jochen Dieckfoss, Elektrobit

Jochen finished his studies of Computer Science at Boston University (Boston, MA) in 2004. Since then he has been working with Windows Embedded CE/Windows Embedded Compact in BSP/OAL, driver and application development. Jochen has been a Microsoft certified trainer since 2006. He is currently certified for the versions Windows CE 5.0, Windows Embedded CE 6.0 R2, Windows Embedded Compact 7 as well as Microsoft Auto 4.0. In 2008 he passed the exam to become "Microsoft Certified Technology Specialist" (MCTS): "Windows Embedded CE 6.0 Developer". On 01/01/2010 Jochen was awarded as Microsoft Most Valuable Professional (MVP) for Windows Embedded. In 2011 he passed the exam to become "Microsoft Certified Technology Specialist" (MCTS): "Windows Embedded Compact 7".

Real-time kernels are incredibly helpful pieces of software that can make the difference between project success and failure.  This class introduces important real-time kernel concepts and brings these concepts to life with a guided tour of the popular µC/OS-III kernel from Micriµm.  Through discussion, as well as engaging, multi-task coding exercises that target Renesas's RX62N RDK, the class lays the foundation that developers need in order to embark on a kernel-based design

2

Matt Gordon, Micrium

Senior Applications Engineer, Micrium
Education
Bachelor's degree in computer engineering from Georgia Tech
Work Experience
Lead Micriµm's training program since its inception; teaching real-time kernels and other embedded software modules to his fellow engineers.

Technical support engineer at Micriµm, responsible for coding device drivers and kernel ports.

Published multiple articles on embedded software.

This lab is dedicated to embedded system designers needing to understand TCP/IP networking in order to embed it in their products. The attendees will acquire an understanding of TCP/IP processes, their interactions, and inter-relations. They will understand the performance requirement implications on code and hardware resources when adding TCP/IP to an embedded system. This lab describes IP networking concepts over Ethernet using hands-on activities and examples on a real platform running an application using a TCP/IP stack, a local Ethernet network, and analysis tools on a PC. Hands-on activities exercise all the layers and follow the processes through each layer of the TCP/IP stack. We will look at TCP/IP from an embedded systems perspective. Since not every embedded system requires all of the TCP/IP protocol features, this lab will examine the impact of different protocol features on code size and performance. Among the parameters that can be configured we will look at packet size, queue sizes, timers as well as other parameters allowing a TCP/IP implementation to be customized. Special attention is given to configuration for achieving optimal performance with TCP. This class will get you started quickly with TCP/IP through the use of hands-on activities. It provides a clear explanation of the encapsulation process provided by the TCP/IP stack from the application layer to the physical layer. The final goal is to customize TCP/IP and higher-layer protocols for your embedded system project.

2

Christian Legare, Micrium

Vice President, Micrium -Education
BSEE and MSEE from the University of Sherbrooke, Quebec, Canada

Work Experience
22 Years Executive Level Telecom Experience

Head of an IP (Internet Protocol) certification program at the International Institute of Telecom (IIT) in Montreal, Canada--Regular speaking engagements at the Embedded Systems Conferences in Boston and Silicon Valley

Published in several Embedded Systems Publications

This lab introduces the .NET Micro Framework (NETMF) tools and concepts and walks through the creation of a NETMF embedded device. The .NET Micro Framework offers a complete, innovative development and execution environment that brings the productivity of modern computing tools to embedded devices. For current .NET developers this means that they can now create applications that run on a range of devices from targeted devices like remote controls to PCs and servers and on to the cloud – all with the same programming model and tools. For current embedded developers this means that they can now leverage the productivity gains that have been achieved on the desktop and reduce their time to market.

2

Julie Trygstad, TrygTech

Julie Trygstad, Vice President and Principal Engineer of TrygTech, has spent over 15 years developing numerous solutions using Windows and Windows Embedded technologies.  With extensive knowledge of project management and embedded device development, she brings an ideal balance of technical skills and engineering management to any project.  Julie has a BSc degree in Computer Science from the University of Durham, United Kingdom, and is a CTT+ Certified Trainer.

The growth in complexity, peripheral sets, and communication interfaces found in microcontrollers has resulted in an increasing number of new microcontroller applications benefiting from the services of a real time operating system (RTOS). An RTOS can offer greatly simplified design, more efficient CPU usage, and most importantly a more scalable and maintainable software design. This lecture offers tips on maximising these benefits by presenting outline task designs for a selected common real time design challenge. This is done in the context of a hypothetical application to ensure attendees can see the practical relevance of the concepts presented.

The presented material uses FreeRTOS – a market leading RTOS for microcontrollers that is professionally developed, strictly quality controlled, robust and supported. Despite this, FreeRTOS is free to use in commercial applications without any requirements to expose your proprietary source code. With optional commercial licensing, commercial middleware, and even an independently TUV certified safety critical version available – FreeRTOS offers a compelling low risk solution. The FreeRTOS model has led to it become the cross platform de-facto standard for microcontrollers, receiving 7000 downloads a month.

The lecture will be useful if you are thinking about using an RTOS for the first time, already making the transition from non-RTOS based designs to RTOS based designs, want to hone your existing RTOS skills, or are simply wanting to see the FreeRTOS API being used in an application example.

1

Richard Barry, FreeRTOS

Richard Barry graduated with 1st Class Honours in Computing for Real Time Systems. He's been directly involved in the start up of several companies, primarily working in the industrial automation and aerospace and simulation markets. Barry is currently a director of Real Time Engineers Ltd., owners and maintainers of the FreeRTOS project.

This course will discuss IGBT and MOSFET applications. It will review the critical paramaters for both product families and discuss which family of products would be more suitable for a specific application.

1

Satyavrat Laud, Renesas Electronics America

A&P

BSEE, 1996, University of Mumbai, First Class with Distinction MSEE, 2003, University of Houston, 3.7/4.0 GPA About 15 years of experience in the field of Electrical Power Systems, Motor Drives, and Power Electronics Past Projects: Microprocessor control of Stepper Motor, Sensorless Control of coreless high speed PM motor Past Member of IEEE Current Job at Renesas America involves product marketing of Analog and Power Devices

So just how smart is your house? This lecture will explore Renesas solutions for a smarter and more Energy efficient home.

1

Gianluca Viale, Renesas Electronics America

A&P

Laurea in Ingegneria Elettronica,1990 Pavia University, Italy 12 Years of total experience in the Semiconductor field Previous experience involves:
-FAE&Product Specialist for SMPS products and systems at Strategic Customers.
-Technical Marketing/FAE for 16/32bit Microcontrollers with broad experience in Powertrain and Chassis Systems.
-Technical Marketing/FAE for Automotive 16bit Flash Memories
-Automotive ECU Low Level Drivers development for 16/32bit Microcontrollers

The course will discuss applications that require a Digital Power Supply (DPS) solution and different architectures/trade-offs involved in making the right choice between a digital and a pure analog solution. The right component selection for a specific application (PFC, solar inverter and others) will be a trade-off between flexibility, features, and cost, all of which will be discussed during the course. The concept of High Resolution PWM (HRPWM) support in MCU's will be introduced and its impact on the design architectures will be discussed.

1

John Demiray, Renesas Electronics America

A&P

BSEE/MSE, Middle East Technical University, MBA, University of North Carolina, Currently Renesas REA Sr. Staff product Marketing Manager for Analog and Power, 20 years of experience in Marketing Power Products including Vishay, Exar.

The course will discuss ways to increase the performance of PFC and LED Driver designs by selecting the correct drive architecture.

1

Tad Keely, Renesas Electronics America

A&P

BA Physics, Reed College, 
-MBA, Stanford University 
-Currently Renesas REA Sr. Director of A&P Product Marketing product Marketing Manager for Analog and Power with Mitsubishi then Renesas since 2001.                               

This course will provide an overview of different kinds of optocouplers, including their critical parameters, safety features, and how to use them properly. It will also highlight certain applications where isolation is needed, such as in the feedback loop of an isolated SWPS design and in certain designs for data communication (I2C, PoE), motor control, and inverters.

1

Van N. Tran, CEL

Renesas CEL

Van N. Tran joined CEL in January, 2007 as an Application Engineer Staff in optocouplers, OCMOSFETs, and ALS sensors. Prior to joining CEL, he served as an Application Engineer Manager for LedEngin on High Brightness LED products. His earlier experience includes Infrared Application Engineer Manager and IRDT Product Engineer Manager for OSRAM- Optosemiconductor. He holds an MSEE from Santa Clara University and a BSEE from Cornell University.

This session looks at IGBT techlology and selection criteria when designing hybrid electric vehicles (HEVs).

1

Bob Chamberlain, Renesas Electronics America

A&P

BSEE - Electrical Engineering, Mississippi State 1976 35 years experience, automotive, industrial, aerospace 12 years with Renesas (started with Mitsubishi at DEC-E in 2000)

In this session we will discuss the problems involved in NFC deployment within the smartphone ecosystem and the platform interoperability challenges that developers will face in implementing such a system.

1

Nick Mori, Renesas Electronics America

RF20 series

Product Marketing Manager-Responsible for product marketing roles for Renesas NFC, Secure MCU-Focused to promote NFC, Secure MCU segment applications-Background:-Product Marketing for Multimedia Application Processors-Software Design Engineer for Embedded Computing Products-System Software, Application Engineering-Software project, team management experience-Graduate in EE from Asahikawa National College of Technology-Well acquainted with Software architecture/design in Embedded device

This talk will take a look at potential vulnerabilities associated with computing systems today and attempt to show some solutions to these security gaps via trusted hardware. A software stack can only be as secure as the foundation that it's built upon. We'll take a look at some of the current hardware roots of trust that are available today in both the traditional and mobile computing space and have a discussion about their viability in today's computing environment.

1

Todd Morneau, RSA Security

Senior Product Marketing Manager, Secure Microcontroller Products Product Marketing, Business development for Secure Micro-controller products and solutions in Americas. Education Master Microelectronic Ecole des mines de St Etiennes Work Experience Over 10 years experience in engineering and Management Specialties are Hardware tamper proof security and PKI services for high end security applications (Government ID, Banking, NFC, POS, Embedded security solutions). Common criteria and FIPS certified products. Prior to joining Renesas, Denis was the Technical Marketing Manager with Atmel

With over 30 years experience and over 3 billion parts shipped, Renesas is a global expert in implementing security solutions. Security features are increasingly demanded by many markets today, including smart cards/EFTOPS, smart utility meters, pay TV, access control, battery authentication, and digital rights management. Automotive applications include remote entry immobilizers, secure off-board communication, and security of installed software and updates. Learn how to use Renesas Intelligent Cryptographic Unit peripherals, integrated on board our microcontrollers, provide high security at an attractive price.

1

Fabrice Poulard, Renesas Electronics America

All

Master Degree in Computer Science from Paris XI University. High-Level Degree in IT Systems from Paris VI University. 18 years of professional experience with 15 years at NEC Electronics Europe then Renesas Electronics Europe. 10 years experience in the smart card industry where I developed my embedded security know-how. With the recent security demand arising in Automotive applications, one of my main focus is to identify and consolidate future trends in embedded security for various in-vehicle security use cases. In this context I endorsed the responsibility for defining a new set of security IPs featured in Renesas next generation of 32-bit MCUs for Automotive applications. As a member of the European C2C-CC Security WG, I participate in addressing the security challenge to protect safety-critical messages exchanged between vehicles.

The aim of the course is to provide for developer a tutorial on how to use the Javacard solution provided by Renesas in order to strongly authenticate a user or a peripheral device; to protect a design against countefeint or cloning; and to manage provisioning and secure logistics. The training session will provide a technology overview of Javacard technology from Oracle + Global platform software, including the architecture, the development of Javacard applets, the managment of the applet into a Javacard secure element, and some of the security features available for developer.

2

Mikhail Friedland, jNet (REA partner)

RS4 Secure

Founder of jNet Technology 25 years industry experience, 15+ years in security industry Participated in the original Visa OP architecture design Contributed to early JavaCard development at Sun Microsystems Degrees in Electrical Engineering and Masters in Business Administration

The course provides an overview of the use of "BoardID" in conjunction with an RX MCU. Audience will learn about BoardID command and response protocol and the crypto library interface for the RX MCU. Audience will learn usage of these crypto components to implement an authentication scheme on the embedded system.

2

Saito Shotaro, Renesas Electronics America

RX RSK, BoardID Kit

BSME at Iwate-University in Japan
17 years of embedded tools development/support at Yokogawa Corp.
3 years of Biometric Smartcard development at Silicon Valley startup.
4 years of Secure MCU application engineering at Renesas
Secure MCU development support including dev kit hardware and firmware development

This lecture explores the characteristics of various battery options available in the market today. We will present a case study of battery-operated detector applications, looking at the requirements of smoke, CO, glass break, and motion detector applications. The study will look at low-power MCU applications and show how to optimize the lifetimes of these applications.

1

Mike Clodfelter, Renesas Electronics America

RL78

- BSEE from Rose Hulman Institute of Technology
- 8 years design engineer at Motorola Communications
- 27 years with NEC Electronics/Renesas Electronics America
- Application engineering to Support Customer designs and Renesas FAEs for RL78 Low power MCU applications
- Member IEEE

This courst covers the fundamentals of A/D converter types and the features of each type. It will discuss system trade offs including resolution and precision as well as the advantages of using external converters for precision applications. some precision PMOD boards will be used for a demo.

1

Andrei Cozma, ADI

Andrei holds a BS degree in Industrial Automation and Informatics and a PhD degree in Electronics and Telecommunications. He has been involved in the design and development of numerous projects from different industry fields such as chemical parameters measurement, motor control, industrial automation, software defined radio and telecommunications.

He has joined ADI in 2011 as ADI Design Manager in Romania. His current job responsibilities include design of FPGA and MCU based systems as well as writing technical documentation for ADI reference designs.

Modern medical systems include wearable sensor patches, handheld medical diagnositic systems like a blood glucose meter, and sophisticated lab equipment. Different applications require different types of microcontrollers, and of the different microcontrollers there are different design techniques to enable modern and smart medical devices. For example a new power mode called Snooze Mode enables ultra low power sensing in medical sensors; an Event Linker Controller ensures critical timing of vital sign measurement; an FPU eases implementation and upgrade of signal analysis algorithm. Recently hacking has also taken center stage in the medical industry. We will discuss how to protect software inside a microcontroller, and we will examine solutions that authenticates genuine equipment and enforce expiration dates.

1

Bobby Wong, Renesas Electronics America

V850JX4-L

Title: Medical Segment Marketing Manager
Bio:
Bobby has over 15 years of experience in the embedded system/ASIC design. In his early career, he conducted architecture research at Intel and developed ASICs at several start-ups. He first started at Renesas Electronics America as Product Marketing Manager and later as the Segment Marketing Manager to spearhead into the medical market . He holds a BS EECS from UC Berkeley and a MSEE degree from Stanford University.

Get rid of those analog filters! Save cost and space by implementing filters in firmware. This session shows how recent microcontroller (MCU) enhancements make it easier to apply digital-filtering and signal-processing techniques in embedded control systems. After first briefly reviewing the basic concepts of digital filters and useful design tools, the discussion describes practical implementation details, such as the impact of analog-to-digital converter (ADC) characteristics and floating-point math on the effectiveness of digital filtering using an MCU.

2

Kevin King, Renesas Electronics America

RX

Senior Staff Applications Engineer, Renesas Technology America, has over 30 years experience in embedded applications development, particularly in hardware and software design, system integration and performance testing.  He received his B.S. degree in electrical engineering from the University of Lowell, Massachusetts, in 1987.  In the past few years, he has been working in the field of motor drives, power electronics, and control applications.

This session will explain current trends in extreme low power and energy harvesting. It will also feature the implementation of energy harvesting in an application using Renesas's low-power MCUs.

1

Semir Haddad, Renesas Electronics America

RL78

Semir Haddad is the Senior Marketing manager in charge of 32bit MCUs for the American region. He is also the leader of the global product program for the RX MCU family worldwide. Semir has been working in the electronic industry for more than 18 years. He has over 15 years experience in the semi-conductor industry and more than 10 year in product management with MCU. His experience covers new product definition, startegic protfolio management, and business development in the embedded world. He gave lectures and was a speaker in various forum all over the world. Semir possess a Master degree in Electronics and the Business Management degree.

Software engineers make some very common mistakes when they do their first 32-bit software design. Issues that were non-existant for 8-bit designs--such as Endian, Byte and Word alignment, Variable grouping, smart arrangement of Structs, and dealing with 8-, 16- and 32-bit peripheral registers--are now prime areas that get overlooked and mistakes get made. This session will highlight these errors and investigate the best options for avoiding them.

1

Kevin King, Renesas Electronics America

Senior Staff Applications Engineer, Renesas Technology America, has over 30 years experience in embedded applications development, particularly in hardware and software design, system integration and performance testing.  He received his B.S. degree in electrical engineering from the University of Lowell, Massachusetts, in 1987.  In the past few years, he has been working in the field of motor drives, power electronics, and control applications.

This session will explain in detail Renesas' solutions for advanced battery management for EVs and HEVs.

1

Keith Larson, Renesas Electronics America

A&P

This session will investigate and compare the ADC specifications for typical SARs and Delta Sigmas and explain what they really mean in your design. The presentation will also discuss "front end" and interface issues and tips so you can achieve the full specification of the convertor.

1

Mitch Fergusson, Renesas Electronics America

All

Applications Engineer Manager
Provides support of design teams using ADCs in MCU system.
Over 15 years of system-level design experience
Over 10 years of experience as an application engineer.
As a hardware engineer and engineering manager, he has been involved in design in power distribution controls, automotive and fire alarm systems with focus on analog design and EMI/EMS issues.
Bachelor of science in electrical engineering from Cleveland State University

Explore and measure power consumption in various operating modes using Reness RL78 and RX200 MCUs.

2

Michael Thomas, Renesas Electronics America

RL78,RX200

Staff Applications Engineer in Durham, NC
-5 years at Renesas-Primary support duties for R8C and RL78 products
-Worked with many customers with Motor Control, Low Power and LCD Segment applications
-BSEE
-Formerly a Design Engineer in industrial motor control and a distributor FAE

Explore and exercise the safety features of Renesas' industry-leading RX210 MCU.

1

Nelson Quintana, Renesas Electronics America

RL, RX

Nelson has over 15 years of experience working with microcontrollers and embedded systems in application engineering and marketing roles.

As part of the marketing organization at Renesas Electronics America, Nelson is currently responsible to drive specific key strategies for vertical market segments in the Americas.

Nelson has been involved in roadmap definition, product features, and infrastructure to support industry-standard safety regulations which are required by specific markets including Household appliances (White goods), and Industrial/Factory Automation.

Nelson Quintana has a Bachelor of Science degree in electrical engineering from San Francisco State University with an emphasis on digital design.

Now that you've figured out that you can reduce your external analog filter requirements by implementing digital filters, you would like to make this task a little easier while providing a little more filtering in the process. An MCU with a floating point unit (FPU) may be just the ticket. This class will tell you why and show you how to do it.

1

Kevin King, Renesas Electronics America

RX

Senior Staff Applications Engineer, Renesas Technology America, has over 30 years experience in embedded applications development, particularly in hardware and software design, system integration and performance testing.  He received his B.S. degree in electrical engineering from the University of Lowell, Massachusetts, in 1987.  In the past few years, he has been working in the field of motor drives, power electronics, and control applications.

The purpose of this lab is to enable the user who is unfamiliar with the Renesas e2studio development environment for RL78 MCU to quickly come up to speed by following the tips for creating, configuring, managing, and debugging the embedded software. This lab will also provide an in-depth look at the RL78 project structure created by the e2studio project wizards. This will include a review of the startup files, linker files, and compiler options.

2

Neelima Chaurasia, Renesas Electronics America

Neelima Chaurasia holds a Bachelor Degree in Electrical Engineering and MBA Degree in Global Management. She has worked for leading Microcontroller manufacturers for the past 14 years and is currently a Staff Applications Engineer at Renesas. Neelima has responsibility for RL78 MCU and Cubesuite + Tool Technical Support. She has developed RL78 sensor and Wi-Fi solution and actively involved in the RL78 RSK and RDK development.

This session will provide an in-depth look at the RX project structure created by the Eclipse project wizards, including a review of the startup files, link command files structure, project settings, and compiler options.

1

John Breitenbach, Renesas Electronics America

Over 25 years embedded system development 2 years on the Renesas MCU Apps Engineering team RX infrastructure team

This lab provides a hands-on workshop using a series of PMODs that contain ADI sensors (humidity, temperature, pressure, mems microphone, and accelerometers). The lab will take you through connecting the PMOD boards to the Renesas RDK and demonstrate how to get data to/from the modules. Everyone in the class will get a sensor board to take home.

2

Dragos Bogdan, ADI

Dragos holds a BS degree in Applied Electronics and a MS degree in Advanced Manufacturing Engineering Management. He has extensive experience in embedded systems design and implementation both from software and hardware perspective.

He has joined ADI in 2011 as MCU Application Engineer. His current job responsibilities include device drivers design and implementation and writing technical documentation for ADI MCU reference designs. He leads the ADI Romania MCU development team.

This lab introduces the concepts of extreme low power design using the RL78 MCU and power measurements lab. See how the RL78 standby modes, operating modes, clocking methods, and peripherals are optimized for long battery life and low-cost portable instrument design. The RL78's wide voltage range and hardware safety features lend themselves well to AC line-operated applications as well. High integration and well developed system features reduce the total system cost and simplify system design.

1

Mike Clodfelter, Renesas Electronics America

RL78

`- BSEE from Rose Hulman Institute of Technology
- 8 years design engineer at Motorola Communications
- 27 years with NEC Electronics/Renesas Electronics America
- Application engineering to Support Customer designs and Renesas FAEs for RL78 Low power MCU applications
- member IEEE

This session will demonstrate how the data flash on Renesas MCUs can be used as a virtual EEPROM using the Flash API. Features included and discussed are 1-byte writes, wear leveling, and error recovery.

2

Brandon Hussey, Renesas Electronics America

Applications Engineer
-Graduated with BS/MS in Computer Engineering from NCSU
-Interned with Renesas for 3 years while in school
-Joined Renesas fulltime in May 2008
-Support RX and RX software:
--Flash API
--Flash Loader
--Virtual EEPROM

This lab will demonstrate bootloader projects and options for RX and RL78 MCUs.

2

Brandon Hussey, Renesas Electronics America

Applications Engineer
-Graduated with BS/MS in Computer Engineering from NCSU
-Interned with Renesas for 3 years while in school
-Joined Renesas fulltime in May 2008
-Support RX and RX software:
--Flash API
--Flash Loader
--Virtual EEPROM

The low power consumption of the RL78 can make replaceable batteries or wall chargers a thing of the past in many applications. This course will utilize the Future Electronics Energy Harvesting Platform with the RL78 to demonstrate how a customer can use common energy harvesting hardware--including solar panels and super capacitors--to run extremely low power applications such as wireless security panels, E-Ink Displays, and remote controls. We will investigate good design practices for low-power applications and the extremely low power capabilities of the RL78 family of products.

2

Todd Baker, Future

All

This lab will introduce attendees to key design considerations when implementing portable instrumentation applications using the RL78 MCU.

2

Bill Pratt & George Granata, Nu Horizons

All

Bill Pratt has over 16 years of professional experience in the semiconductor space.

Vice President of Engineering for a group of 40 Applications Engineers managing their demand creation design efforts at over 1000 customers. Led the design effort to integrate forward error correction algorithms for a secure government communication links and switching service into a packet-based platform. Developed and designed FPGA based computing platform and created a DSP Virtual Lab Environment using TechOnLine servers.

Before his current role, was a senior design engineer designing forward error correction for next-generation RADAR systems communication links. Developed synchronization subsystem and trans-orthogonal algorithm ASIC system for high speed communications platform. Bill holds a BSEE degree from Oklahoma State University and MBA from Syracuse University George Granata has over 10 years of professional experience in the semiconductor space. *As Technical Marketing Director at Nu Horizons Electronics, George is currently responsible for all Renesas product marketing.

Before his current role, George spent 3 years as a Technical Sales Manager, where he drove demand creation and provided technical support in a wide range of market segment as well as 7 years as an Field Applications Engineer. Prior to that, George designed Communications and Cockpit Display Systems for flight simulators at CAE Electronics. **George Granata holds a Computer Engineering degree from Concordia University (Montreal) and, for those who want to test him, he speaks English, French, Italian, Spanish & Portuguese.

Many people come to embedded systems from either the hardware world or the software world. The embedded systems world is a combination of both, where following design traditions from either HW or SW will not achieve optimun results. In this session, learn how to approach an embedded systems solution, using C and Renesas tools, to design an optimized, maintainable system.

2

Vin D'Agostino

Vin D'Agostino is currently the Principal at BNS Solutions, an engineering and technical marketing consulting firm, which he founded in 1998. Vin has extensive experience in product design, portable product design, embedded systems, battery system design and applications. He has held positions in engineering, marketing, manufacturing, and general management. His work experience includes medical, industrial and lab equipment; semiconductors; battery systems; and computer applications. Vin has a Bachelors degree in Engineering from Stevens Institute of Technology, and a Masters in Computer Science from the Polytechnic Institute of New York. He has spoken on battery systems, product design, and man-machine interfaces at conferences around the world. He holds several patents on system design and machine-machine interfaces, and has been the recipient of the Emerson Electric Technology award.

Renesas products already include internal flash memory, but sometimes you find yourself needing to add external memory to enhance your system storage. Whether you are using SPI memories on the RX/RL series, NAND on R-CAR or even a NOR device on the established 850MCU, this class will walk you through the considerations for choosing the right technical option. This class will explain the pro’s and con’s each type of memory available and why a particular memory will benefit your platform. Phase change memory (PCM) is one of the newest memory technologies in the market today. This class will give you a real hands-on lab where you can play with both NOR and PCM memories on the RX62N RDK and explore the differences between SPI NOR and PCM in a Renesas platform. The lab will show you how eliminating erase operations improve system performance and simplifies software.

1

Todd Legler, Micron Technology

Todd is a 19 year veteran in the electronics field. He currently works for Micron Technology as a Sr. Application Engineer driving application strategies, enabling the memory sub-system ecosystem and identifying roadmap requirements for embedded solutions group. Todd spent 2 years at Numonyx (acquired by Micron on May 7, 2010) and spent 12 years at Intel Corporation in numerous positions. His Intel experience includes being Flash Architect for NOR and PCM technology. Todd has been granted 4 patents involving NOR and PCM memory architectures.